Tesco expands social selling approach to Tesco Direct

Tesco Direct

Retail giant Tesco launches new social selling campaign with social technology platform Buyapowa 

To drive word-of-mouth sales around its Direct range, Tesco will offer a series of deals and rewards starting with their Entertainment category

NEWS RELEASE

London, 05/08/14 – The UK’s largest retailer Tesco has today launched a new word-of-mouth social selling campaign for its Direct range of products, in partnership with social selling platform Buyapowa. Building on Tesco’s previous experience of social selling with its Grocery division, the campaign enables customers to shop for great deals and earn exclusive rewards when pre-ordering the latest video games, such as new game-of-the-year contender ‘Destiny’.

Aside from using the innovative Co-buy mechanism to lower the price of products as more people shop, customers will be able to win exclusive rewards by creating the biggest buzz via social media. Prizes such as free games, merchandise and bonus content will also be on offer to those who can encourage the most friends to buy into the deals.

This introductory Co-buy on the entertainment products in Tesco’s Direct range will shortly be followed by further Co-buy offers across a broad range of products, as the retailer looks to extend the


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