Peru innovates, the UK waits...

The UK is rightly celebrated as the ecommerce nation. So, it’s puzzling that the premier department store in an emerging market like Peru should take the lead and introduce a referral programme ahead of the likes of John Lewis, House of Fraser, Selfridges, Debenhams and Harvey Nichols. But that’s exactly what’s happening today, as Oechsle - part of Peru’s multi-billion-dollar Intercorp conglomerate - has gone live with their exciting new referral programme, powered by Buyapowa.

That said, when you look back at Oechsle’s history, it’s a little bit less of a surprise. Since its inception way back in 1888, Oechsle has always been celebrated for its sense of innovation (it famously installed South America’s first electric lift!). With this launch, they’re continuing that tradition in the digital age, using Buyapowa’s cutting-edge technology not only to reward loyal customers but also to encourage and enable them to get their friends shopping, too.

Given the enormous breadth of Oechsle’s offering - from playpens to PlayStations and scooters to computers - every one of those customers is certain to know dozens more potential shoppers. That’s why Oechsle are using Buyapowa’s unique


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Exclusive: Black Friday plans from some of the world's biggest brands

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Last year's Black Friday took everyone by surprise. Not only did retail records get smashed faster than a discounted coffee maker being beach-balled around a store by MANIAC SHOPPERS, those retailers who didn't get their plans in place repented the error of their ways by planning a long and fruitful retirement begging for change in the nearest gutter.

No one's going to make that mistake again this year. But, this time, it's not about what you offer customers (uh... discounts, obviously - that's kinda the point), it's about how you're going to make your Black Friday / Cyber Monday event stand out among a million identical campaigns from your rivals. (Hint: that's hulking great banner saying '50% OFF' probably ain't gonna cut it when the shop down the road is already getting some make up that scream '75% OFF', and the big box store across town is seriously contemplating 'ALL THE MONIES OFF!'.)

"When everyone advertises the same message the same way, we're all going to get seriously jaded seriously quickly."

It's kind of a no-brainer that, when everyone advertises the same message the same way, we're all going to get seriously jaded seriously quickly. So the smart money's on


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