Get ahead of the curve: Launch your Refer-a-Friend Scheme in January

So it’s your first week back in the office in 2017.

No doubt you will be relieved to be in the final lap of that almost non-stop 57 day Holiday Sales period that started with Black Friday and stretches up to the end of your January Sales. And even if the Christmas spending bump may be less important for your business these days, we assume that you will probably have been fully focused on the peak sales period since late September.

So as well as taking stock of your own internal sales data and keeping an eye on the early performance indicators from the retail bellweathers like Next, M&S and Debenhams, you will enjoy the freedom to look at the fresh new marketing ideas that will really make a difference for your brand in 2017.

One thing that should definitely be on your agenda is refer-a-friend marketing. Across dozens of verticals, we have seen that customer referrals consistently provide better quality customers at a lower CPA than any other online marketing channels. So if you don't have a refer-a-friend scheme you should be looking at tapping into this channel. And even if you already have an in-house


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Is this L'Oréal's Uber moment?

It's a big month for us, as L'Oréal - the world's largest cosmetics company - launches a new customer acquisition programme using the Buyapowa platform. We'll be helping some of their best-loved brands to bring peer-to-peer selling - a cosmetics industry tactic ever since Victorian times - beautifully up to date.

It couldn't come at a better time, with the challenge of acquiring new customers growing more and more difficult for the skincare and beauty industry every day. Shoppers are blinded by the flood of pharma-jargon spewing out of billboards and tv adverts ("five times more prettiness particles than other brands!"). Meanwhile, new players and hipster indies come to market every day, creating such an avalanche of choice that it's easier to find a botox needle in a haystack than it is to settle on a new moisturiser.

And the people we used to turn to for help - the celebrities, YouTubers and bloggers collectively known as 'influencers' - are so utterly in the thrall of paid promotions and playing the PR game that, every time you take their advice and purchase today's 'holy grail' product, you can't help but feel that it's your gullability which is paying for the


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Everybody's Three to feel good

If you’ve been anywhere near a television, a billboard or the internet for the past few years (and, if you haven’t, try not to Google ‘Donald Trump’ until you’re fully acclimatised), you’ll have seen some infectiously entertaining marketing from the UK mobile network, Three. Ponies danced, kitties sang and, most recently, Jackson, a fuzzy little purple fella straight out of the Jim Henson Workshop, has been on a one-muppet mission to #makeitright.

It’s tremendously popular stuff (12m YouTube views for just one dancing pony video!) and, combined with the brand’s unique benefits and customer-first ethos, it’s seen Three become the UK’s most recommended telco with a higher Net Promoter Score than any other network. No wonder, then, that Three have chosen this moment to put a proper process in place for those recommendations and launch their first ever refer-a-friend programme - powered by Buyapowa’s award-winning platform.

As of today, customers won’t just be sharing Three’s brilliant creative, they’ll be sharing their love of the network and bringing their friends and family members directly into the fold, inspiring them to take out their own contracts. To reward them for


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Heals: tapping the advocacy of brand fans

As we’ve seen in the past, working with brands like OKA and Amara, customers absolutely love to talk about interior design - and that’s what makes word-of-mouth marketing an absolute no-brainer. Which is why we’re delighted to welcome Heal’s into the fold, as they launch their very first referral programme - powered, of course, by our award-winning technology.

Essentially, we’re turning the conversations which already happen (“Where did you get those chairs? They’re amazing!” “I got them from Heal’s - I love their stuff.”) into direct digital calls-to-action. Because that’s the problem with organic word-of-mouth: there’s never a buy button when you need one. Our refer-a-friend platform solves that, giving existing brand fans the incentive and platform to go out and actively recruit their friends and family.

It’s a simple scheme. Every time a customer successfully introduces a friend, they’ll get £25 of store credit, while their friend will be incentivised to shop via a 10% saving. But Heal’s want to encourage their customers to refer multiple friends apiece, so they’re using Buyapowa’s cutting-edge tiered rewards feature to offer existing customers a bonus £50 for every


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O2: keeping the UK's happiest customers even happier with Buyapowa

O2 are in the business of helping friends, family and colleagues talk to each other. Which is why it makes perfect sense that, when their customers are happy (and, according to Ofcom, they have the highest customer satisfaction of any UK mobile provider), they should talk to those friends, family and colleagues about the services O2 offers.

But referrals, even from happy customers, don't happen just like that. Customers need to be given the right rewards and incentives to refer friends not just once, but again and again. And referrals need to happen easily, securely and naturally from any touchpoint, whether that be a mobile phone, a tablet or a computer.

That's why O2 has turned to Buyapowa to power the customer referrals for its Pay Monthly products.

When an O2 customer inspires a friend to join O2 on a Pay Monthly contract, both they and their friend will each receive up to £40 in Amazon vouchers (depending on the value of the contract). And, to keep customers introducing more and more friends, O2 will be running regular leaderboard contests, rewarding their most successful advocates with exciting, money-can't-buy prizes.

To see O2's tell a friend programme, just click here.

If


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