6 Referral Program Examples (& the Marketing Strategies You Can Steal)

6 referral program examples & strategies you can steal” & Tesla, Harry’s, Evernote & Koodoo logos

Finding the right method to acquire new, valuable customers for your business is hard work. That’s where referral marketing companies come into their own.

More marketing leaders are turning to conversational, trust-based marketing, and continuing to adopt new marketing technology to reach new customers.  However, the proven tactic that continues to bring in loyal customers for titans like Dropbox, Slack, Uber and so many more is referral marketing.

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Customer Referral Program Best Practices

What are the Best-Practices for a Successful Referral Program?

Are you contemplating a customer referral program for your e-commerce site, but not sure if it will work for your business? There are tons of refer-a-friend programs out there, but will a program work for your customers, not to mention what kind of ROI can you expect? If the term “referral marketing” makes you think of yet another expensive marketing campaign, think again, referral marketing has the lowest cost per acquisition of all digital marketing strategies, and there are some best practices that can help you achieve your goals.

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Motivation behind Referrals; what makes people refer others and how to increase those referrals?

What is motivation? When I ask my good friend Google, it tells me motivation is: “the reason or reasons one has for acting or behaving in a particular way, or the general desire or willingness of someone to do something”. Sounds about right… but the question is why?

What motivates us? Why buy that pair of jeans? Why go see that movie? Why try that restaurant?

A lot of the time why we do things really doesn’t have much to do with us at all, but what others are telling us or encouraging us to do. Motivation involves biological, emotional, social and cognitive forces. The combination of these things activates our behavior and we have very little personal effect over them.

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