92% of Consumers Trust Word of Mouth

According to a recent Nielsen Report, “Global Trust in Advertising and Brand Messages there’s exciting growth in consumer attitudes toward word-of-mouth recommendations. The study, published in April 2012, found that fully 92% of consumers around the world now say they trust word-of-mouth or recommendations from friends and family, above all other forms of advertising, an increase of 18% since 2007.

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