83% of your customers want you to have a referral scheme

83% of your customers want you to have a referral scheme

Customers expect a lot. And, if you don’t give them what they want, they quickly go elsewhere. Can’t make free returns? See ya. Can’t ship to a secondary address? Adios. Now, according to the Ivy League data-scientists at the Wharton School of Business, 83% of customers want to refer their friends to their favourite brands and services. Crazily, 87% of brands don’t let them.

Hasta la vista. Baby.

Here’s what happens when those customers go looking for a referral scheme on their favourite brands’ websites and come up blank:

That is the LAMEST

These businesses have taken all that goodwill and energy, all that advocacy and potential new business, and turned it into bitterness.

It needn’t be that way. Not only does any good referral scheme make back its capital expense within a matter of weeks, the ongoing results are exactly what we’re all looking for: 80% lower CPAs, eight times greater conversion rates and 50% bigger basket spends.

If you’re straggling, don’t worry. You can get up and running in no time at all by teaming up with Buyapowa's team of experts and using our plug-and-play platform. If you’re uncertain, don’t be.


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REFER-A-FRIEND 'HOW IT WORKS' VIDEO

Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.

It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading online beauty retailer FeelUnique, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video

 

If you would like to know more then drop us a line or simply book a demo.


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How to stop bargain hunters ruining your Holiday Sales

Now the clocks just changed, you are probably already fully focused on this year’s peak trading period, the almost non-stop 57 day Holiday Sales period including Black Friday, Cyber Monday and the January Sales.

But unless you work out now how you are going to get value from the inevitable bargain hunters your deep discounts will attract, you risk wasting most of the effort and money you invest. Yet there is hope. That is, if you get your bargain shoppers to bring you good clients, then you can save your Holiday Sales. Here is how.

It's going to be a big deal

Adobe has forecasted this year’s Holiday Sales will drive US$91bn in sales in the US with US$3bn on Black Friday alone. The same period is predicted to drive £24.3bn in the UK. However you look at it that is a big deal.

So as well as meeting with your IT team to make sure your site stays up, external courier companies to ensure parcels get delivered on-time and working out how to deal with all those inevitable returns, you will also be putting the final touches to your customer acquisition campaigns. You will


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Referral... but not as you know it

Think you know what referral’s all about? It's a given that you want your existing online customers to get their friends shopping. That's referral 101.

But the Buyapowa platform is capable of much, much more than just basic referrals. Here are six convention-defying ways in which it's being used by these forward-thinking brands.

Sky: building lists of prospects

Referral is a powerful way of acquiring new, paying customers (in fact, it's more effective than both digital advertising and social marketing). But, when your product's more of a considered purchase, it's also the best way to grow your list of potential customers so you can gradually tip them closer towards converting over time. Leading brands like Sky are using the Buyapowa platform to do exactly that: getting existing customers and prospects to introduce their friends - if enough of them sign up, everyone benefits from a great offer.

Mondrian London hotel: a world first

Every business is different, and every business has its own challenges. The hospitality sector, for example, tends to be bound by legacy technology - especially when it comes to hotel bookings, which are often processed manually. That makes common-or-garden digital referral programmes impossible, even at state-of-the-art,


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Is this L'Oréal's Uber moment?

It's a big month for us, as L'Oréal - the world's largest cosmetics company - launches a new customer acquisition programme using the Buyapowa platform. We'll be helping some of their best-loved brands to bring peer-to-peer selling - a cosmetics industry tactic ever since Victorian times - beautifully up to date.

It couldn't come at a better time, with the challenge of acquiring new customers growing more and more difficult for the skincare and beauty industry every day. Shoppers are blinded by the flood of pharma-jargon spewing out of billboards and tv adverts ("five times more prettiness particles than other brands!"). Meanwhile, new players and hipster indies come to market every day, creating such an avalanche of choice that it's easier to find a botox needle in a haystack than it is to settle on a new moisturiser.

And the people we used to turn to for help - the celebrities, YouTubers and bloggers collectively known as 'influencers' - are so utterly in the thrall of paid promotions and playing the PR game that, every time you take their advice and purchase today's 'holy grail' product, you can't help but feel that it's your gullability which is paying for the


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