83% of your customers want you to have a referral scheme

83% of your customers want you to have a referral scheme

Customers expect a lot. And, if you don’t give them what they want, they quickly go elsewhere. Can’t make free returns? See ya. Can’t ship to a secondary address? Adios. Now, according to the Ivy League data-scientists at the Wharton School of Business, 83% of customers want to refer their friends to their favourite brands and services. Crazily, 87% of brands don’t let them.

Hasta la vista. Baby.
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REFER-A-FRIEND ‘HOW IT WORKS’ VIDEO

Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.

It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading fashion retailer River Island, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video

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Stop bargain hunters ruining your Holiday Sales

Now the clocks just changed, you are probably already fully focused on this year’s peak trading period, the almost non-stop 57 day Holiday Sales period including Black Friday, Cyber Monday and the January Sales.

But unless you work out now how you are going to get value from the inevitable bargain hunters your deep discounts will attract, you risk wasting most of the effort and money you invest. Yet there is hope. That is, if you get your bargain shoppers to bring you good clients, then you can save your Holiday Sales. Here is how.

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