83% of your customers want you to have a referral scheme

83% of your customers want you to have a referral scheme

Customers expect a lot. And, if you don’t give them what they want, they quickly go elsewhere. Can’t make free returns? See ya. Can’t ship to a secondary address? Adios. Now, according to the Ivy League data-scientists at the Wharton School of Business, 83% of customers want to refer their friends to their favourite brands and services. Crazily, 87% of brands don’t let them.

Hasta la vista. Baby.
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REFER-A-FRIEND ‘HOW IT WORKS’ VIDEO

Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.

It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading fashion retailer River Island, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video

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Bulk Powders muscles up their refer-a-friend scheme

Bulk Powders, Europe’s leading supplier of sports nutrition and bodybuilding supplements, has joined forces with Buyapowa to muscle up its refer-a-friend scheme.

In order to boost customer acquisition from referrals, Bulk Powders decided on an upgrade to its existing scheme, selecting the Buyapowa platform for its websites in the UK, Ireland, France, Germany, Austria, Spain, Portugal, Sweden, Denmark, Poland, Italy and the Netherlands.

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How to save your business in under 18 minutes

Your existing marketing playbook just isn’t performing anymore. People are ignoring your ads, few users are clicking through, conversions are dropping. It’s getting harder and harder to acquire new customers every day.

Buyapowa’s Head of Product, James Grant, has the answer: alt acquisition. If you came to our event in April 2016, you’ll have seen his fantastic keynote address, explaining the science behind those diminishing returns and exploring alternative ways to supplement your acquisition – complete with compelling examples from Betty Crocker, via Ryanair right up to Tesla.

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