REFER-A-FRIEND 'HOW IT WORKS' VIDEO

Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.

It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading online beauty retailer FeelUnique, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video

 

If you would like to know more then drop us a line or simply book a demo.


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Nelly.com partners with referral experts, Buyapowa

We’ve always loved working with Nordic clients - from the local outpost of PepsiCo to the subscription experts, Zentio. We’re from a country where it rains all summer so, we’re delighted to announce our latest client from the land where the sun shines all day in summer: Sweden’s fashion powerhouse, Nelly.com.

Often described as the ASOS of the Nordics (we’re lucky to work with ASOS in the UK too), Nelly offer 850 brands of super-cool clothing plus their own highly-regarded designs. They trade right across the world, including dedicated sites for Sweden, Norway, Denmark and Finland, plus Germany, The Netherlands, France, Belgium and the UK. And, best of all, they’re using the Buyapowa platform to acquire new customers while taking their loyalty programme to an exciting new level.

Starting today, anyone who gets a friend shopping will earn 25 NLY Points, which they can spend on future purchases, while the friend gets 15% off off their first shop. Things get even more exciting, though, as customers introduce more and more friends, with special prizes when they hit five and then ten referrals, plus top prizes of thousands of NLY Points for the five


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Is this L'Oréal's Uber moment?

It's a big month for us, as L'Oréal - the world's largest cosmetics company - launches a new customer acquisition programme using the Buyapowa platform. We'll be helping some of their best-loved brands to bring peer-to-peer selling - a cosmetics industry tactic ever since Victorian times - beautifully up to date.

It couldn't come at a better time, with the challenge of acquiring new customers growing more and more difficult for the skincare and beauty industry every day. Shoppers are blinded by the flood of pharma-jargon spewing out of billboards and tv adverts ("five times more prettiness particles than other brands!"). Meanwhile, new players and hipster indies come to market every day, creating such an avalanche of choice that it's easier to find a botox needle in a haystack than it is to settle on a new moisturiser.

And the people we used to turn to for help - the celebrities, YouTubers and bloggers collectively known as 'influencers' - are so utterly in the thrall of paid promotions and playing the PR game that, every time you take their advice and purchase today's 'holy grail' product, you can't help but feel that it's your gullability which is paying for the


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PrettyLittleThing's referral scheme in 3 minutes

When PrettyLittleThing.com, the website which has rapidly established itself as the preferred destination for fashion forward females aged 12 to 25 years old, decides to launch its first customer referral scheme then surely you would curious to know more?

If you haven't already seen PrettyLittleThing's brand new scheme, the short video will give you a quick tour.

Enjoy the video!

PrettyLittleThing is just one of many leading fashion and beauty brands and retailers that have put their trust in the Buyapowa referral marketing solution. If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

See Recent Buyapowa Client Activity:


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Heals stylish new referral scheme in 2 minutes

When a heritage home furnishing brand like Heals, which has been helping Britons design their homes with style and panache since 1810, decides to empower and reward its customers for referring their friends and family, then surely that is worth taking a look?

Enjoy the video!

If you haven't already seen the Heals introduce a friend programme, the short walk-through below will show you how it works.

Heals is just one of many leading brands and retailers that have put their trust in the Buyapowa referral marketing platform. If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

See Recent Buyapowa Client Activity:


▸ Continue reading