How Customer Lifetime Value Analysis Assists Marketers

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Acquiring high lifetime value customers is desirable, but it can sometimes be difficult to identify which customers offer your business the highest lifetime value. New businesses don’t have established buying patterns to use for analysis, and a business with a disparate product family has many customer touch points and complex discounting structures, which can hinder customer lifetime value analysis. Finding a way to identify your highest lifetime value customers is as important to your business as calculating your customer acquisition cost.

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