9 Reasons Why Great e-Commerce Referral Programs Succeed


A well-run e-commerce referral marketing program will almost certainly deliver on its promises: low-cost customer acquisition, and the most efficient method to attract new customers.  At Buyapowa we take time to educate our customers and prospects on the nuanced elements of a successful referral marketing program.   During the launch of a program, we help our customers understand some of the most basic and fundamental tenets of a good referral program.  The first six of these are:

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How Customer Lifetime Value Analysis Assists Marketers


Acquiring high lifetime value customers is desirable, but it can sometimes be difficult to identify which customers offer your business the highest lifetime value. New businesses don’t have established buying patterns to use for analysis, and a business with a disparate product family has many customer touch points and complex discounting structures, which can hinder customer lifetime value analysis. Finding a way to identify your highest lifetime value customers is as important to your business as calculating your customer acquisition cost.

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Customer Referral Program Best Practices

What are the Best-Practices for a Successful Referral Program?

Are you contemplating a customer referral program for your e-commerce site, but not sure if it will work for your business? There are tons of refer-a-friend programs out there, but will a program work for your customers, not to mention what kind of ROI can you expect? If the term “referral marketing” makes you think of yet another expensive marketing campaign, think again, referral marketing has the lowest cost per acquisition of all digital marketing strategies, and there are some best practices that can help you achieve your goals.

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