What do you get when you decide to work with Buyapowa? Well, you get unprecedented numbers of valuable new customers, acquired via the world’s leading refer-a-friend platform. You get unlimited support and guidance from our team of advocacy experts, plus a fully-managed service which makes launching and refining your programme a breeze. But, most importantly, you get to come to the annual Buyapowa Client Summit – just like these wonderful people did this week:
As always, it was a blast – and it turned out to be every bit as enlightening as it was fun, thanks to absolutely fascinating guest presentations from Bulb’s Jenny Zhao and SMARTY’s Ian Buckley, plus a panel chaired by ecommerce legend Matthew Tod and featuring Vodafone’s Daniel Thomas. From our side, we were delighted to announce several brand new features coming soon to the Buyapowa platform, and to explain how our clients can use some whip-smart psychological hacks to supercharge their referral programmes.
When you’re scaling your customer acquisition channels in order to grow your business, it can be tough to know which platform will bring your site traffic that converts.
Sure, you have killer content and you study your site analytics – you know exactly which channel is bringing in the money. But you can always test channels faster, be more flexible, and leverage existing customer data for more insight into your next audience.
Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.
It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading fashion retailer River Island, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video!
The e-commerce industry has grown into a behemoth in recent years, and it just keeps expanding, thanks to growing consumer trust and the improvements in technology around mobile, shopping, and even logistics and shipping. In fact, according to eMarketer, e-commerce is the only trillion-dollar market that is projected to grow by double digits for the foreseeable future, following a track that started in 2010.
We’re delighted to be launching in yet another country – working with the online gaming giant, Fun88, in Japan. From our humble roots above a haunted Victorian mortuary (true!), we’ve gone on to power referral programmes across five continents in 17 languages and 13 currencies.
When it comes to referrals, one size definitely does not fit all. What works for a supermarket won’t work for a luxury fashion brand. What works for a mobile phone network won’t work for a casual dining chain. And, if there’s one sector which is all about finding the perfect match, it’s premium beauty – where the slightest variation in shade, smell or effect can make a massive difference.