O2 embraces crowdsourcing

Imagine going into a store and telling them which product YOU want to see go on sale. First, you’d be much more likely to shop and, secondly, you’d be taking that tired old adage about the customer always being right and bringing it brilliantly to life.

Did someone say ‘reinventing retail’?

Now, obviously, that kind of customer-first approach doesn’t work one-to-one, but when you harness the power of the crowd and let all your customers vote for their preferred deal, it becomes something very exciting indeed. And that’s exactly what Telefonica's O2 just have started doing with their ‘Like it to lower it’ flash-sales, powered by Buyapowa. Every month, customers will be given the chance to vote from among a selection of accessories, phones and tablets (this month, it’s a great range of speakers), and the product which gets the most votes will feature in a limited-time flash-sale online, instore and by phone.

Best of all, O2 are using our award-winning refer-a-friend technology to equip and incentivise customers to share with their friends, rallying the troops to ensure that their preferred product wins the vote. It’s a really clever and highly cost-effective way of


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O2 de Telefonica adopte le crowdsourcing

Imaginez que vous entrez dans un magasin pour indiquer les produits que VOUS voulez voir à la vente. Tout d’abord, vous seriez bien plus incité à acheter, et ensuite vous donneriez brillamment raison au vieil adage selon lequel le consommateur a toujours raison.

Vous avez dit « réinventer le commerce de détail » ?

Bien évidemment, ce genre d’approche axée sur le consommateur ne fonctionne pas si l’on s’adresse uniquement à l’individu. Mais si vous tirez parti de la force du grand public et laissez tous vos consommateurs voter pour leur offre préférée, cela devient effectivement passionnant. Et c’est exactement ce que O2 de Telefonica a commencé à faire avec ses ventes-flash « Aimez pour faire baisser son prix », mises en œuvre par Buyapowa. Chaque mois, les consommateurs pourront voter parmi une sélection d'accessoires, de téléphones et de tablettes (il s’agit ce mois-ci d’un large choix d’enceintes), et le produit qui remportera le plus de voix sera proposé en vente-flash sur Internet, en magasin et par téléphone pour une durée limitée.

Mieux encore, O2 utilise notre technologie de parrainage déjà primée pour donner les moyens aux consommateurs et les inciter à partager avec leurs amis,


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Big hand for a pioneering brand: BrewDog Beers

MashTag Beer

We spend a fair bit of our time talking about what's NOT social commerce. Using a reviews plug-in for your ecommerce store? Not social commerce. Linking to your seasonal sale via Twitter? Not social commerce. Posting pictures of your products on Pinterest? Not social commerce (and also really hard to say). So, what makes us such experts in what's not social commerce? Spending all day every day helping brands sell things in social: your actual, proper, bona fide social commerce. That's what.

But there's more to social commerce than just the selling bit. Social commerce also means listening to your customers, giving them what they want, using your audience to help shape _what _you sell and how you sell it. And here's a great example of that kind of community involvement in action - the first ever recipient of our BUYAPOWA BIG HAND AWARD*, BrewDog Beers.

Scotland's BrewDog did something really cool last week. Over the course of five days, they asked their Twitter followers, Facebook fans and blog readers to vote for all the constituent factors that shape a brand new beer: style, booziness, bitterness, special twist and name. They received almost 5,000 votes in total and their


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