While it’s tempting to shell out money for ads designed to put your content in front of potential new customers, there’s one money-maker you already have at your disposal: your email list. If done right, you can inform, delight, and drive your customers right to that “buy” button – and they’ll never once accuse you of cluttering up their inbox. Even more important for your business? Enticing brand-new audience members – and potential customers – to join your email list, so your online empire keeps growing.
Faheera Ali, writing for Internet Retailer, shares research from Forrester suggesting that “Consumers spent $517.36 billion online with U.S. merchants in 2018, up 15.0% from $449.88 billion spent the year prior.”
Let that sink in for a moment: $517 billion spent online in the U.S. alone.