3 biggest marketing opportunities in banking right now

After a few tight years, the global banking industry is in recovery and for the first time in a long while things are looking up. Marketers within the banking industry are now looking for new opportunities and new markets to tap into.

In the years since the banking crisis hit, a number of trends emerged which have opened up doors for marketers and guided them towards marketing opportunities that did not exist five or ten years ago. Credit union and other financial institution marketers who want to grow their member base should focus on key areas and targets including:

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Credit Union Marketing Survey Results 2016

The results are in. Download Buyapowa’s white paper with all the data from our 2016 Credit Union Marketing Survey. Learn how marketers at credit unions are getting their jobs done, where they’re blocked, and what’s working for them.

This white paper discusses the advantages of referral marketing programs for credit unions seeking to attract new customers in the digital age and receive strong, measurable ROI for their marketing investments.. Specifically, this white paper:

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How Customer Lifetime Value Analysis Assists Marketers


Acquiring high lifetime value customers is desirable, but it can sometimes be difficult to identify which customers offer your business the highest lifetime value. New businesses don’t have established buying patterns to use for analysis, and a business with a disparate product family has many customer touch points and complex discounting structures, which can hinder customer lifetime value analysis. Finding a way to identify your highest lifetime value customers is as important to your business as calculating your customer acquisition cost.

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