2014: the year shopping becomes a game

2014: the year shopping becomes a game

This is our third prediction for 2014. For our other predictions, click here.

The internet has always been about competition. I’m the Foursquare Mayor of this kebab shop. Her cute kittens blog just jumped up 1,000 places in the Alexa rankings. You have 934 unread emails in your inbox since the Christmas break (yeah, we know – painfully true). And these things have massively benefitted the bewildering growth of the ‘net.

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Analysis: Paddy Power are favourites to revolutionise social

Paddy Power In-Play

“Every man”, said Paddy Power CEO Patrick Kennedy on a recent call with city analysts, “over the age of 18 on Facebook in the UK is connected to at least one Paddy Power fan.”

Them’s fighting words and, being a) a man, b) in the UK and c) waaaay older than 18 (weep), I thought I’d give it a go. Guess what? I’m connected to three Paddy Power fans. Turns out that hot air wasn’t nearly hot enough.

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Analysis: How Amazon’s App Store Can Use Co-Buying To Overtake Google & Apple

Analysis: Amazon’s App Store Is On The Cusp Of Overtaking Google & Apple

If phones were cars, the screen would be the dashboard, the CPU would be the engine, the battery would be the gas tank. And the apps? The apps would be the wheels. Without apps, you’re going nowhere. With them, the world’s your oyster.

That’s why the global app market is already worth $27 billion – a massive figure that’s set to grow by 30% within the year. That’s why the world’s most popular app, Facebook Messenger, has over 700 million users. And that’s why each and every one of us has about 22 apps on our phones (in fact, if you’re an Apple muncher, that’s likely to be more like 37).

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Five ways gamification can ignite your retail sales

Five ways gamification can transform retail

I have no idea how fruit machines work. Sure, I get the ‘line up three bunches of cherries to win’ classic, but the all-singing-all-blinking monstrosity that mocked me in the pub yesterday? Absolutely clueless. And yet, somehow, its combination of twinkly lights, bashy buttons and blippy noises had me chucking coins into it like owning money was going out of fashion.

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