Competitions are officially worthless

Competitions are officially worthless

We’ll keep this one short but sweet. In fact, you only¬†really need to read the quote in bold below. It’s a biggie. So, here we go…

We had a fascinating meeting with the Marketing Director of a consumer goods giant this morning. It would be wrong to name names, but this company’s high up in the Forbes Global 2000, they’re a household name brand. And one line struck us hard. It should strike you hard, too:

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