Why Tesco's customers love social shopping

Tesco Wine Co-buys

We love a good Co-buy. Well, we would. So, we were chuffed that Tesco's Co-buying channel, powered by our ground-breaking SaaS platform, appeared in Tesco's Wine Magazine this month, and is equally loved by their customers. 

Tesco Wine Co-buys

Social shopping is a great way to harness the power of social activity. Don't believe us? Listen to what your potential customers have to say! We love that Michael gets his vote in on the next bottle to be featured and that Paula is now sitting on 170 bottles of Tempranillo. Customers love to feel that they have a voice, are getting a great deal, and that they have the power to foward treats on to others.

In one recent Co-buy, Tesco's customers bagged a beaty of a bargain, with up to 47% off a case. Customers shifted 100 cases of wine in 2 hours by sharing the link to their purchse with friends and family. Everyone's a winner.

We're super proud of our cutting-edge social sales platform, and love to show it off. If you'd like to have a chat about what Buyapowa could do for you, then book a Demo.


▸ Continue reading

Marketing Week says Co-buys "send conversion rates soaring"

Marketing_Week

What do we mean by 'rewards'? What kind of incentive is it when retailers offer the same boring savings to everyone? How can we expect customers to be loyal when it's rarely a two-way street?

These are some of the critical questions facing brands, retailers and marketers today. And Marketing Week have tackled them in a stand-out feature about vouchers and incentives, published in their latest edition. Unsurprisingly, they've consulted the experts: Buyapowa, plus two of our clients, Tesco and GameSeek.

It's a seriously good read. So, seriously, read it:

http://www.marketingweek.co.uk/a-personal-touch-gives-smarter-rewards/4010009.article

If you take it all in and decide that smart rewards aren't for you, we'd love to know how you can afford to take that risk.

If, on the other hand, you decide that clever incentives are exactly what your business needs, we'd love to speak to you about that, too - so we can help you get started.

EIther way, get in touch now.


▸ Continue reading

Flash in the pan: why the private sales fad crashed and burned

Flash in the pan: why the private sales fad crashed and burned

Oh, ye of little truth. The co-founder of the private sales site vente-privee, Ilan Benhaim, recently told a crowded conference hall that his site added 10k users per day last year yet, rather surprisingly, doesn't pay for traffic. Apparently, it's all word of mouth in the private sales world. It's all buzz and peer-to-peer and social. Except, clearly, it isn't.

Unless, of course, someone else paid for this ad...

Google advert for vente-privee

I'm not surprised that vente-privee advertises, but we are a little surprised that Mr Benhaim felt the need to bend the truth like that. There's no way a site like vente-privee could possibly sustain itself without calling in the keyword cavalry. Why? Because private sales / members'-only sales / secret sales / flash sales (call 'em what you will, they're all the same thing) are inherently un-social, for these three reasons:

1. For your eyes only?

There's a common ruse when it comes to private sale e-stores. It's expressed differently from site to site but, basically, it translates roughly along these hoary old lines: "Our prizes are so crrRRRazy, our suppliers will only let us show them to our members." Now, admittedly, I had an extra portion of cynicism with our cornflakes this morning,


▸ Continue reading