We love a good Co-buy. Well, we would. So, we were chuffed that Tesco’s Co-buying channel, powered by our ground-breaking SaaS platform, appeared in Tesco’s Wine Magazine this month, and is equally loved by their customers.
What do we mean by ‘rewards’? What kind of incentive is it when retailers offer the same boring savings to everyone? How can we expect customers to be loyal when it’s rarely a two-way street?
These are some of the critical questions facing brands, retailers and marketers today. And Marketing Week have tackled them in a stand-out feature about vouchers and incentives, published in their latest edition. Unsurprisingly, they’ve consulted the experts: Buyapowa, plus two of our clients, Tesco and GameSeek.
Oh, Banksy. Always bang on the money with your witty observations (although – ironic art fact! – this oil on canvas swipe at consumerism didn’t actually sell when Sotheby’s tried to auction it in 2008). We are totally obsessed with sales, which is why it comes as no surprise that everyone from Buckingham Palace to the 99p Store chain is knocking off money quicker than the late Ronnie Biggs (incidentally, how do 99p Stores have sales?!).
Five social strategies for maximising your January Sale
With January sales starting earlier and earlier, most have run out of steam by the time January even begins.
‘New Products Added!’ claims don’t work and the high street is already awash with ‘70% off messages’, so how are you going to ensure your campaign gets long-lasting cut through?
PRESS RELEASE
• Argos customers rewarded for sharing deals via social media
• Available at www.buyapowa.com/argos
Argos, the UK’s largest high street retailer online, and Buyapowa, the leading social-commerce technology company, have launched a trial partnership to enable Argos’ Facebook fans and Twitter followers to shop together and earn unbeatable deals.
Oh, ye of little truth. The co-founder of the private sales site vente-privee, Ilan Benhaim, recently told a crowded conference hall that his site added 10k users per day last year yet, rather surprisingly, doesn’t pay for traffic. Apparently, it’s all word of mouth in the private sales world. It’s all buzz and peer-to-peer and social. Except, clearly, it isn’t.
