Why Tesco's customers love social shopping

Tesco Wine Co-buys

We love a good Co-buy. Well, we would. So, we were chuffed that Tesco's Co-buying channel, powered by our ground-breaking SaaS platform, appeared in Tesco's Wine Magazine this month, and is equally loved by their customers. 

Tesco Wine Co-buys

Social shopping is a great way to harness the power of social activity. Don't believe us? Listen to what your potential customers have to say! We love that Michael gets his vote in on the next bottle to be featured and that Paula is now sitting on 170 bottles of Tempranillo. Customers love to feel that they have a voice, are getting a great deal, and that they have the power to foward treats on to others.

In one recent Co-buy, Tesco's customers bagged a beaty of a bargain, with up to 47% off a case. Customers shifted 100 cases of wine in 2 hours by sharing the link to their purchse with friends and family. Everyone's a winner.

We're super proud of our cutting-edge social sales platform, and love to show it off. If you'd like to have a chat about what Buyapowa could do for you, then book a Demo.


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Marketing Week says Co-buys "send conversion rates soaring"

Marketing_Week

What do we mean by 'rewards'? What kind of incentive is it when retailers offer the same boring savings to everyone? How can we expect customers to be loyal when it's rarely a two-way street?

These are some of the critical questions facing brands, retailers and marketers today. And Marketing Week have tackled them in a stand-out feature about vouchers and incentives, published in their latest edition. Unsurprisingly, they've consulted the experts: Buyapowa, plus two of our clients, Tesco and GameSeek.

It's a seriously good read. So, seriously, read it:

http://www.marketingweek.co.uk/a-personal-touch-gives-smarter-rewards/4010009.article

If you take it all in and decide that smart rewards aren't for you, we'd love to know how you can afford to take that risk.

If, on the other hand, you decide that clever incentives are exactly what your business needs, we'd love to speak to you about that, too - so we can help you get started.

EIther way, get in touch now.


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Going, going, gone. What's going to happen to retail when the sales are over?

Sale Ends Today

Oh, Banksy. Always bang on the money with your witty observations (although - ironic art fact! - this oil on canvas swipe at consumerism didn't actually sell when Sotheby's tried to auction it in 2008). We are totally obsessed with sales, which is why it comes as no surprise that everyone from Buckingham Palace to the 99p Store chain is knocking off money quicker than the late Ronnie Biggs (incidentally, how do 99p Stores have sales?!).

Unsurprisingly, that's led to a slightly busier high street than usual (though not everywhere, it seems), but let's not kid ourselves here: people aren't shopping because the recession's over and they're merrily splashing the cash. They're stockpiling in preparation for the moment the sales end, making sure they have everything they need before that 80% off is actually off.

At which point, everything's likely to get rather bleak.

Traditionally, the post-sales period between leading up to Easter has been retail's time to experiment: click-and-collect, loyalty cards, even the world's first ever online store (1992's Book Stacks Unlimited) all came into being during Februaries past (as did the mobile internet and Facebook, incidentally). So now's definitely the time to plan something fresh and innovative.

The


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80% of January Sales are over by January!

80% Of January Sales Are Over By January!

Five social strategies for maximising your January Sale

With January sales starting earlier and earlier, most have run out of steam by the time January even begins.

‘New Products Added!’ claims don’t work and the high street is already awash with ‘70% off messages’, so how are you going to ensure your campaign gets long-lasting cut through?

Here are our tips for using Social-Ccommerce to launch and maximise the potential of your January Sale:

1. Get your social audience involved early. As we approach the tail end of December use Facebook, Twitter and Pinterest to ask your audience what they want to see in your sales. Make them feel like they’re curating the campaign.

2. Sometimes less is more. It’s tempting to launch all your offers on day one, but hold some back. Treat them as mini-marketing hand grenades and launch them regularly throughout the duration of the campaign.

3. Make some of your offers exclusive to your social audience. Low-volume, so it feels exclusive, and high-discount will create buzz and excitement. Launch them mid-way through the January Sales and you’ll get people talking about your campaign again.

4. Get shoppers in the first 2-weeks of


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Argos teams up with Buyapowa to launch Co-buying on social media

argos-logo-news

PRESS RELEASE

• Argos customers rewarded for sharing deals via social media

• Available at www.buyapowa.com/argos

Argos, the UK’s largest high street retailer online, and Buyapowa, the leading social-commerce technology company, have launched a trial partnership to enable Argos’ Facebook fans and Twitter followers to shop together and earn unbeatable deals.

Buyapowa’s technology will enable Argos customers to request special offers on their favourite products, then improve those offers by sharing them via social media and shopping together. The more people who buy, the better the prices will be for everyone who participates. These offers, or ‘Co-buys,’ will be presented via a customised platform and will be promoted across Argos’ social media and other communications channels, including its website which saw more than 635 million visits in the last 12 months.

The service is now live at www.buyapowa.com/argos and will feature products from Argos’ general merchandise range of more than 29,000 items. Customers will be encouraged and rewarded for sharing information with other potential customers to help increase customer acquisition but, more importantly, generate long-term loyalty by listening to and rewarding shoppers.

Neil Tinegate, Head of Digital Innovation at Argos, said: “We’ve


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