Oliver Spencer launches innovative new referral scheme

Oliver Spencer is a great British fashion brand that's seen stellar growth since its creation in 2002, based largely on positive word of mouth from its customers as well as the loyalty of its celebrity brand ambassadors, including Jude Law, Idris Elba, Allen Leech, Michael Fassbender, Alex James, Gary Kemp and The Rolling Stones.

So we are very proud that Oliver Spencer has chosen Buyapowa to launch an innovative refer-a-friend scheme to incentivise and empower all of its existing customers to share their love for the brand

Given that the best arbiters of our tastes and style are often our friends, family and fellow members of our 'fashion tribes', Oliver Spencer understands that fashion retail is especially suited to referral marketing. So by firing up informal influencer communities and injecting social buzz to encourage a large number of customers to refer friends, it is getting around the issues that have beset online marketers such as adblocking, near-zero organic reach, high and rising paid search and affiliate costs etc.

Fans of the fashion brand will get £30 of store credit for each and every friend they introduce, with a further reward of a free shirt once they refer three new customers.


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Press Coverage from Oasis Exclusive Events

Oasis Exclusive Events

Oasis Social Boutique Launch

The exciting news last week was that we launched our first ever Social Boutique with Oasis, the leading British contemporary fashion brand.

‘Oasis Exclusive Events’ is a new channel for Oasis to promote its products via fans and followers of the brand. The first campaign, called ‘We’ve Got You Covered’, featured six fashionable women’s coats from the new season range, with the incentive that the top three people referring friends and family would get their coat for free.

The event ran from the 22nd to the 27th October and was covered in the marketing and retail press and here is a summary of some of the highlights from The Drum, Marketing Week, .rising, Essential Retail and Retail Systems:

The Drum Logo

The Drum reported on the Oasis 'social commerce drive to incentivise fans to promote the high-street fashion retailer to friends and family’ using ‘Buyapowa’s social boutique e-commerce tool’.

Briony Garbett, head of customer experience and e-commerce at Oasis, was quoted as saying “We’re really excited to be launching this social campaign so we can give our most loyal fans exclusive rewards and access to our products. We want to connect with our


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by Peter

Is one person running the social for every fashion retailer?

spotthedifferencelead

We've worked it out. There's one person running all the social media accounts for every single fashion retailer. Her name is Hermione, she's 23 years old, she's so excited to have a job in fashion that she's forgotten to do anything with her job, and she's crushingly, soul-destroyingly dull.

Well, guess what, Hermione? The game's up. Things have moved on. It's no longer okay to post endless Facebook galleries of your seasonal 'edits' (what does that even mean?) or nuts and bolts adverts for your products (pic, naff caption, link, done). If you worked in any other sector, you'd have been laughed out of the social marketing union by now. Just imagine the social bod at Halfords posting pic after pic of mounting screws for roof boxes ("these T-bars are to DIE for!"). He'd be drummed out of the business quicker than you can say: "Oh my god, you literally just bored my eyeballs off."

But fashion indulges this stuff. It's meek. It doesn't seek to engage its audience because it looks down on its audience: "These proles have never seen a pretty dress before. They'll explode with excitement when they see this one." But you know what? They don't.


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