The Guide to Customer Retention, Loyalty & Referrals

While surely everyone knows the famous quote that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, it’s strange why so many brands still focus so much on acquiring new customers instead of focusing on their existing ones. Because improving the experience for existing customers will not only increase customer retention and the bottom line, but also create satisfied customers that can become brand ambassadors to help acquire new ones.

Read more

Apuesta Total lets the games begin with referral marketing

Apuesta Total takes it to the next-level with Referral Marketing

Peru’s leading gaming brand, Apuesta Total, is committed to their gaming market, enabling their customers to access the best bets and betting exchange markets across its website and network of shops throughout Peru. Whether it’s wagering pre-match and in-game across all major global leagues and sporting events or virtual games or live casinos, their customers can enjoy secure and entertaining gaming, no matter where and when.

Read more

Bord Gáis teams up with Buyapowa to power their refer-a-friend programme

Bord Gais chooses Buyapowa to power their refer-a-friend programme

Since 1976, the team at Bord Gáis Energy – now a part of the global Centrica plc Group – has been powering and servicing the homes of thousands of residential and commercial customers throughout beautiful Ireland. They’re committed to continuous investment in improving the lives and experiences of their more than 730,000 customers, and understand that they play a leading role in shaping the energy market.

Read more

48 takes word-of-mouth to the next level with Buyapowa

48 Ireland chooses Buyapowa to power their refer-a-friend

It’s our great pleasure to announce the launch of the Irish mobile network 48’s enhanced recruit and reward programme – powered by Buyapowa.

48 launched back in 2012 as Ireland’s first youth focused, truly digital mobile brand and revamped itself in 2020 bringing new plans to the market that challenged the conventional wisdom of the market. While their coverage – underpinned by the powerhouse network Three – is second-to-none, their perk-filled plans quickly won a special place in the hearts of young mobile customers across Ireland. 

Read more

I can see clearly now….Atol’s new referral programme

We are proud to announce our partnership with Atol Les Opticiens – France’s leading opticians, who have focused on providing freedom and finding innovative solutions for eyeglass wearers since 1970. Atol have been constantly ahead of the game – realising the importance for customers to feel comfortable wearing glasses, they offer augmented reality to try different glasses at home and share with friends on Facebook to get a second opinion, and allow customers to change the style of their frames to match their attire. Innovation is in their DNA: back in the day they were the first in the market to offer a free second pair of ‘emergency’ glasses and have always been focused on protecting the environment through sustainability.

Read more