Planning your Christmas campaign? Don’t commit the #1 crime.

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This is Grant. Grant works at an online marketing agency, helping brands and retailers to engage and develop their audiences and, ultimately (though Grant prefers not to dwell on this bit), transition them into paying customers.

You can’t see them in this picture, because he’s facing his ‘ideas board’, but Grant’s wearing a pair of glasses so expensive they’re worth more than most people’s cars. To pay for his costly eyeware habit, Grant has to maximise his own revenue while putting in the least possible number of “cycles” (or “do the least possible amount of work”, for anyone who doesn’t speak ‘marketing-ese’). And Grant’s favourite tactic to achieve this?

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2014: the year shopping becomes a game

2014: the year shopping becomes a game

This is our third prediction for 2014. For our other predictions, click here.

The internet has always been about competition. I’m the Foursquare Mayor of this kebab shop. Her cute kittens blog just jumped up 1,000 places in the Alexa rankings. You have 934 unread emails in your inbox since the Christmas break (yeah, we know – painfully true). And these things have massively benefitted the bewildering growth of the ‘net.

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