Planning your Christmas campaign? Don't commit the #1 crime.

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This is Grant. Grant works at an online marketing agency, helping brands and retailers to engage and develop their audiences and, ultimately (though Grant prefers not to dwell on this bit), transition them into paying customers.

You can't see them in this picture, because he's facing his 'ideas board', but Grant's wearing a pair of glasses so expensive they're worth more than most people's cars. To pay for his costly eyeware habit, Grant has to maximise his own revenue while putting in the least possible number of "cycles" (or "do the least possible amount of work", for anyone who doesn't speak 'marketing-ese'). And Grant's favourite tactic to achieve this?

Sell all his clients the same old crap.

That's why Christmas comes early every year for Grant because, each June, he persuades most of his clients to plan an "innovative and interactive" advent calendar for the holidays ahead, where customers unlock a cool deal or giveaway every day in the run-up to December 25th. It's the easiest sell in the world for Grant beause, for some unknown reason, brands and retailers seem to think it's an innovative and creative idea - even though all their competitors are doing exactly the same


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2014: the year shopping becomes a game

2014: the year shopping becomes a game

This is our third prediction for 2014. For our other predictions, click here.

The internet has always been about competition. I'm the Foursquare Mayor of this kebab shop. Her cute kittens blog just jumped up 1,000 places in the Alexa rankings. You have 934 unread emails in your inbox since the Christmas break (yeah, we know - painfully true). And these things have massively benefitted the bewildering growth of the 'net.

But the one aspect of the internet which hasn't - until now - profited by man's inherent need to compete is shopping. Don't get me wrong - we all like to brag about how we bought our house for £Xk less than the asking price, or how we jumped in and 'won' an auction seconds before it closed. But there's only ever one winner in those scenarios. Competition (until now) has never helped promote growth; it's never benefitted the masses.

That's going to change in 2014.

Up until now, when you said "Social-Commerce" people would think "f-commerce" and remember those terrible store-fronts bolted onto brands' Facebook Pages. Now, there's nothing wrong with aspiring to sell to a billion people on Facebook but, if you're going to distract people


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7 ways Tesco is increasing sales these Holidays

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Buyapowa Webinar

Tesco is using social to get their audiences shopping. They and other innovative companies are using social very efficiently to engage with their customers, attract news ones and generate long-term loyalty. They have turned social into a transactional channel - and their buyers into marketers.

Tesco is using social to get their audiences shopping. They and other innovative companies are using social very efficiently to engage with their customers, attract news ones and generate long-term loyalty. They have turned social into a transactional channel - and their buyers into marketers.

Find out how you can start making money out of social at our upcoming webinar [Please note: registration for this webinar is now closed].

Date: Tuesday 26-Nov-2013
Time: 11:00am Eastern / 08:00am Pacific / 4:00pm UK time / 17:00 CET

You will learn:

  • How to make social work for you
  • A tried-and-tested programmatic approach
  • Best practice and examples

Discover the tricks of the trade and how you can implement this channel in just a few days.


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