This is Grant. Grant works at an online marketing agency, helping brands and retailers to engage and develop their audiences and, ultimately (though Grant prefers not to dwell on this bit), transition them into paying customers.
You can’t see them in this picture, because he’s facing his ‘ideas board’, but Grant’s wearing a pair of glasses so expensive they’re worth more than most people’s cars. To pay for his costly eyeware habit, Grant has to maximise his own revenue while putting in the least possible number of “cycles” (or “do the least possible amount of work”, for anyone who doesn’t speak ‘marketing-ese’). And Grant’s favourite tactic to achieve this?