Paddy Power supercharges Summer ‘14 social strategy with Buyapowa

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Bookmaker turns to social-selling platform Buyapowa to drive word-of-mouth around summer sporting events in UK and Ireland.

Referral marketing campaign to boost customer acquisition and organic reach across social networks.

Co-buying promotions to focus on key events and FIFA World Cup

NEWS RELEASE

London, 03/7/14 – The bookmaker Paddy Power today launches a new word-of-mouth social media campaign, designed to capture the excitement of online audiences across the summer sporting events including the FIFA World Cup.

The ongoing social commerce campaign, launched in partnership with social-selling platform Buyapowa, will give sports fans the opportunity to earn special rewards including improved odds by spreading the word amongst family and friends. Launching today, the first promotion will focus on the World Cup quarter finals.

The series of co-buying promotions will offer Paddy Power’s online followers and existing customers the opportunity to increase the odds they receive on the bets they’ve already placed, by getting friends and family in on the deal. The more people who take part and commit to buy, the better the price gets for everyone, creating a built-in incentive for sports fans to drive word-of-mouth. A top prize will also go to the customer who generates


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