Zizzi top: a multichannel first for the casual dining industry

We’re delighted to announce the national launch of Zizzi’s ground-breaking referral programme, following a successful trial earlier this year. As of today, Zizzi customers will be able to recommend the award-winning Italian restaurant chain to their friends and family and, thanks to Buyapowa’s unique multi-channel referral system, Zizzi will be able to track successful referrals the moment those friends settle their bills in one of their 144 branches across the UK.

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Time to cure your brand’s Discount Code addiction

coupons<em>and</em>vouchers

How to wean your customers (and your marketing team) off vouchers and discount codes…

Seeing how 2015 has started with announcement after retailer announcement that excessive discounting severely dented margins in Q4, it’s a good moment to consider another type of rampant discounting: ‘Discount Codes’.

Vouchers as Class A Drugs?

Indiscriminate scatter-gunning of discount codes cheapens your brand by creating a class of customer that always expects discounts.

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Singing for their supper: why casual dining needs to change

In my wallet, I have two 30% off coupons for Pizza Express. Alongside them, I’ve got some random membership card that entitles me to 40% off at Pizza Express. Oh, and… hang on, yep, here it is: another Pizza Express saver – this time a £10 voucher earned with supermarket loyalty points. That’ll keep the toddler in “Pat A Pony” pizzas for the next few weekends (he seriously needs to learn how to pronounce the word “pepperoni”).

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