REFER-A-FRIEND ‘HOW IT WORKS’ VIDEO

Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.

It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading fashion retailer River Island, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video

Read more

Black Friday Sales: Getting the most out of the inevitable bargain hunters

credit_card_run

Sales exist for a good reason!

While clearing out last season’s left over stock frees up warehouse and display space and provides cash to reinvest in your business, the main reason you, as a retailer, sacrifice short term margins is in the hope that deep discounts will tempt good customers into your stores to begin a long term and profitable relationship. Of course everyone knows that sales also attract price sensitive bargain hunters with little notion of brand loyalty, but as long as there are enough good customers to compensate for the bad, sales make economic sense.

Read more