It probably comes as no surprise that we at Buyapowa have always believed that word-of-mouth is the absolute gold standard of great marketing. After all, it’s consistently outperforming other marketing strategies and a reported 92% of consumers value recommendations from friends and family above all other forms of marketing. In fact, more recently, word-of-mouth helped travel titan Airbnb develop a strategy that enables them to get the vast majority of their web traffic (and business) without paying huge tech advertisers like Google and Facebook.
What do you get when you decide to work with Buyapowa? Well, you get unprecedented numbers of valuable new customers, acquired via the world’s leading refer-a-friend platform. You get unlimited support and guidance from our team of advocacy experts, plus a fully-managed service which makes launching and refining your programme a breeze. But, most importantly, you get to come to the annual Buyapowa Client Summit – just like these wonderful people did this week:
As always, it was a blast – and it turned out to be every bit as enlightening as it was fun, thanks to absolutely fascinating guest presentations from Bulb’s Jenny Zhao and SMARTY’s Ian Buckley, plus a panel chaired by ecommerce legend Matthew Tod and featuring Vodafone’s Daniel Thomas. From our side, we were delighted to announce several brand new features coming soon to the Buyapowa platform, and to explain how our clients can use some whip-smart psychological hacks to supercharge their referral programmes.
Our heads hurt. Mainly because they’re bursting with new learnings, memories of great conversations and, yeah alright, one or two drinks at last night’s Buyapowa Client Summit.
We adore our annual gatherings though, getting together Buyapowa clients present and future, plus leading experts from the worlds of retail and marketing. And last night’s Summit was our best to date, with record attendance, plus great keynote speeches from data expert, Matthew Tod, awesome futurologist Eirik Norman Hansen and (cough) little old me, Robin Bresnark, Buyapowa’s Director of Client Success.