Referrals in the World of B2B

B2B Referrals

 
Word of mouth is already the largest source of sales for B2B businesses with 91% of B2B transactions being influenced by word of mouth, and so the opportunity to structure and formalise word of mouth with a referral scheme is one of the biggest opportunities in B2B. Particularly, when you consider that the average cost of a simple lead for a SaaS business is reportedly between US$50 to US$100 and telemarketing companies routinely quote US$750 and more per qualified sales lead.

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