What do you get when you decide to work with Buyapowa? Well, you get unprecedented numbers of valuable new customers, acquired via the world’s leading refer-a-friend platform. You get unlimited support and guidance from our team of advocacy experts, plus a fully-managed service which makes launching and refining your programme a breeze. But, most importantly, you get to come to the annual Buyapowa Client Summit – just like these wonderful people did this week:
As always, it was a blast – and it turned out to be every bit as enlightening as it was fun, thanks to absolutely fascinating guest presentations from Bulb’s Jenny Zhao and SMARTY’s Ian Buckley, plus a panel chaired by ecommerce legend Matthew Tod and featuring Vodafone’s Daniel Thomas. From our side, we were delighted to announce several brand new features coming soon to the Buyapowa platform, and to explain how our clients can use some whip-smart psychological hacks to supercharge their referral programmes.
Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.
It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading fashion retailer River Island, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video!
Coke and Mentos. Potassium and water. Samsung phones and electricity. When you put some things together, they just go BANG. Now, in the plaid-suited, kipper-tied world of meteorology and / or George Clooney movies, they call a confluence of phenomena resulting in dramatic conditions a ‘perfect storm’. In the world of referral marketing, we just call it super-cool.
Covering five of the key sectors in which we work – retail & ecommerce, style & fashion, mobile networks, online gaming and premium & luxury – we take a look at how some of the world’s biggest brands and retailers are using the Buyapowa platform to drive and track word-of-mouth sales. Enjoy the video!
Right. Elephant in the room time. You know those influencers you’re getting to plug your products? It’s not your brand they’re attracted to – it’s your wallets.
Your big, bulging wallets, as it turns out. Now that influencer marketing is the fastest-growing method of customer acquisition, it’s become a big-money game. Twenty-five percent of brands are spending over half a million dollars on it every year. Five percent are spending over $5m. That translates to about 200 bucks for every half-arsed “Hey, guys – check out this amazing thing I’ve discovered” and ten grand for every “I just spent a day testing the latest doo-dah from thingumabob.”
What World of Warcraft Can Teach Brands and Retailers
Given that the term ‘gamification‘, first coined by Nick Pelling in 2002, originated from online gaming, it is apt to consider what brands and retailers can learn from Massively Multiplayer Online Games (‘MMOGs’) like World of Warcraft.