Brands listen up; get your products off the shelves – and put them on pedestals instead!

Cosmeticsonapedestal

Place your products where they belong: on pedestals

Ecommerce has rewritten the playbook for Direct to Consumer (or ‘D2C’). Where once it meant clunky mail-order, 28-day delivery windows and fulfilment courtesy of a man with a van, it now means state-of-the-art payment processing, next day shipping and as many whizz-bang plug-ins as your server can handle. More importantly, D2C lets brands develop their relationship with their customers at the most pivotal point: the bit where they stop looking up and start coughing up. That’s huge.

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Press Coverage from Oasis Exclusive Events

Oasis Exclusive Events

Oasis Social Boutique Launch

The exciting news last week was that we launched our first ever Social Boutique with Oasis, the leading British contemporary fashion brand.

‘Oasis Exclusive Events’ is a new channel for Oasis to promote its products via fans and followers of the brand. The first campaign, called ‘We’ve Got You Covered’, featured six fashionable women’s coats from the new season range, with the incentive that the top three people referring friends and family would get their coat for free.

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