Entertainment retail in 2015: as much fun as a Soviet potato queue

Entertainment retail: about as much fun as a Soviet potato queue

Why is it that one of the most creative industries on the planet chooses to sell their wares in such a boring unimaginative way? Entertainment retail has been ripe for reinvention for a long time, so thank goodness the studios are finally stepping up and having a go.

When it comes to selling online, the entertainment industry has always been more “Frankly, my dear, I don’t give a damn” than “I’m gonna make him an offer he can’t refuse.” You take your product - be it a movie, an album, a book, whatever - you chuck the packshot next to an ‘add to basket’ button and you wait for Joe Schmo to come along and purchase. From Joe’s point of view, he browses or searches, he clicks and fills in some forms, then he waits - either for a package to land on his doormat or a download to land on his hard drive. It’s an experience more akin to queuing in a Soviet potato queue than cascading into a world of fantasy and imagination.

Which is weird. Because this is the entertainment industry. It’s supposed to be about pushing boundaries and making dreams


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Entertainment retail in 2014: less fun than a Soviet potato queue

Entertainment retail: about as much fun as a Soviet potato queue

Why is it that one of the most creative industries on the planet chooses to sell their wares in such a boring unimaginative way? Entertainment retail has been ripe for reinvention for a long time, so thank goodness the studios are finally stepping up and having a go.

When it comes to selling online, the entertainment industry has always been more “Frankly, my dear, I don’t give a damn” than “I’m gonna make him an offer he can’t refuse.” You take your product - be it a movie, an album, a book, whatever - you chuck the packshot next to an ‘add to basket’ button and you wait for Joe Schmo to come along and purchase. From Joe’s point of view, he browses or searches, he clicks and fills in some forms, then he waits - either for a package to land on his doormat or a download to land on his hard drive. It’s an experience more akin to queuing in a Soviet potato queue than cascading into a world of fantasy and imagination.

Which is weird. Because this is the entertainment industry. It’s supposed to be about pushing boundaries and making dreams


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NBCUniversal uses social to reinvent entertainment retail

NBCUniversal

NBCUniversal launches social-selling campaign with social-technology experts Buyapowa.

New campaign reinvents online retail for entertainment sector, giving fans the chance to choose their own special offers and exclusive experiences.

NEWS RELEASE

London, 28/7/14 – NBCUniversal, one of the world’s largest media and entertainment companies, launches a new social media campaign today, designed to drive sales by putting power into the hands of the consumer and enabling fans to influence the products and deals they are buying.

Run with the support of the leading experts at Buyapowa, the series of Social Sales campaigns will offer film fans the opportunity to customise their own deals, and allow them to improve the offer for everyone by encouraging their friends and family to buy into the same deal. As well as improving the offer, customers will also be able to vote on exclusive content to be included, such as personalised DVD sleeves, custom box-sets and bonus content.

NBCUniversal won’t just be 'shifting products', they’ll be working with the fans to create products. They’ll reward their passion and evangelism with money-can’t-buy access to their favourite stars and influence over their favourite titles. They’ll be selling entertaining things in


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