How cosmetics Brands can Jenner-ate more income

A Quick Summary for Your Busy Day: (45 second read)

Cosmetics companies who develop and sell their own products have never had more opportunity to bring their products to market.

The past five years have seen a rapid rise in the availability (and affordability) of selling products online through ecommerce platforms such as Big Commerce, Hybris, Shopify, Magento, and WooCommerce, which has made it easier than ever to launch products to a wide audience without having to invest in costly brick and mortar stores.

The challenge remains to make prospective customers aware of new product and brand launches. Cosmetics companies are turning to paid celebrity endorsers - influencers - in the hopes that their social media posts will lead to increased sales. It’s working, but costs are rising. Influencers are demanding higher and higher fees and brands are struggling to justify the cost and track the benefits.

This article shows that influencer marketing can be a powerful force for growth. But perhaps cosmetics brands shouldn’t be making those expensive gambles. Perhaps counterintuitively, going small means going big.

Nano-influencers from within brands’ own customer bases can represent the lowest cost and highest ROI.


BRANDS BIG AND SMALL ARE TURNING


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Our heaven scent referral programme for A.S. Watson's The Perfume Shop

As the largest international health and beauty retailer in Asia and Europe, A.S. Watson are the leading experts in their sector and home to household-name brands including Savers, Watsons and Superdrug. So it's no surprise that they'll be teaming up with Buyapowa, the world's leading experts in referral marketing, to deliver a refer-a-friend programme for another one of their best-loved brands, The Perfume Shop.

Buyapowa's experience in beauty sector is unparalleled, having worked with brands and retailers including L'Oréal, Feelunique, L'Occitane, Space NK and many more. And, thanks to our ability to integrate with clients' loyalty schemes, plus our omnichannel referral tracking features, we're uniquely placed to deliver a programme that not only gets The Perfume Shop's most passionate customers sharing, it also gets their friends shopping - whether that's online, on mobile or in any one of The Perfume Shop's 250 stores.

Stay tuned for more information about this exciting launch. In the meantime, if you'd like to know more about the Buyapowa platform and how beauty brands and retailers are using it to acquire unprecedented numbers of new customers, just get in touch.

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L'Occitane formulate the perfect referral programme

L'Occitane

For over 40 years, the world-famous cosmetics brand L'Occitane has elegantly walked the line between accessibility and luxury, equally at home on the high street as it is at some of the world's most exclusive hotels, such as the Four Seasons chain.

Now, they're injecting that same combination of openness and first-rate quality into their digital offering, by launching a refer-a-friend programme - powered by Buyapowa - which engages and equips their army of loyal fans to share their passion for the brand (and a special introductory offer) with their friends.

By using the world's most advanced referral marketing platform, L'Occitane will have access to a cutting-edge suite of features, including Buyapowa's powerful branding module, an in-depth analytics suite and our unique multiple-referral engine, plus exclusive omnichannel referral tools which enable friends to shop online, on mobile or even in-store without impacting the trackability of their referrals.

Find out what makes our platform so special by taking the tour. Or, if you'd like to know more about L'Occitane's cutting-edge new referral programme, just get in touch.

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Lyko's beautiful new referral scheme

Buyapowa are the market leaders in powering world-class referral programmes for the beauty sector, so we’re delighted to announce our new partnership with Lyko - the celebrated Scandinavian beauty and haircare retailer.

With over 40 stores across Sweden and Norway, Lyko stock over 35,000 items from 500 brands, and their new referral programme will enable them to equip and incentivise their huge family of happy customers to get their friends shopping, too. From today, each customer who successfully refers a friend will earn 50 SKR against their next purchase of hair or beauty products. And the referred friend will receive 100 SKR credit to spend with the retailer.

Gideon Lask, Founder and CEO of Buyapowa said "Lyko partnered with Buyapowa for their first referral programme because of our extensive experience working with beauty brands and retailers including FeelUnique, Space NK, L'Oréal, Glossybox and Treatwell.

"As well as accessing our state-of-the-art referral marketing technology - which allows customers to refer across email, Facebook Messenger, WhatsApp, SMS or any social network - they wanted to partner with the world’s beauty referral experts. Our client services team will be working closely with everyone at Lyko to ensure that their new


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