L'Occitane formulate the perfect referral programme

L'Occitane

For over 40 years, the world-famous cosmetics brand L'Occitane has elegantly walked the line between accessibility and luxury, equally at home on the high street as it is at some of the world's most exclusive hotels, such as the Four Seasons chain.

Now, they're injecting that same combination of openness and first-rate quality into their digital offering, by launching a refer-a-friend programme - powered by Buyapowa - which engages and equips their army of loyal fans to share their passion for the brand (and a special introductory offer) with their friends.

By using the world's most advanced referral marketing platform, L'Occitane will have access to a cutting-edge suite of features, including Buyapowa's powerful branding module, an in-depth analytics suite and our unique multiple-referral engine, plus exclusive omnichannel referral tools which enable friends to shop online, on mobile or even in-store without impacting the trackability of their referrals.

Find out what makes our platform so special by taking the tour. Or, if you'd like to know more about L'Occitane's cutting-edge new referral programme, just get in touch.

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Lyko's beautiful new referral scheme

Buyapowa are the market leaders in powering world-class referral programmes for the beauty sector, so we’re delighted to announce our new partnership with Lyko - the celebrated Scandinavian beauty and haircare retailer.

With over 40 stores across Sweden and Norway, Lyko stock over 35,000 items from 500 brands, and their new referral programme will enable them to equip and incentivise their huge family of happy customers to get their friends shopping, too. From today, each customer who successfully refers a friend will earn 50 SKR against their next purchase of hair or beauty products. And the referred friend will receive 100 SKR credit to spend with the retailer.

Gideon Lask, Founder and CEO of Buyapowa said "Lyko partnered with Buyapowa for their first referral programme because of our extensive experience working with beauty brands and retailers including FeelUnique, Space NK, L'Oréal, Glossybox and Treatwell.

"As well as accessing our state-of-the-art referral marketing technology - which allows customers to refer across email, Facebook Messenger, WhatsApp, SMS or any social network - they wanted to partner with the world’s beauty referral experts. Our client services team will be working closely with everyone at Lyko to ensure that their new


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