Leading UK Magazine Publishers Drive Subscriber Growth from Referrals
After a difficult decade for the global magazine industry, beset by competition from abundant free content online and peer to peer sharing of copyrighted information, 2015 was predicted to be the year that digital revenue gains finally outweighed falling print revenue. So it is encouraging to see the UK, with its long and illustrious history of printed magazines and pamphlets, leading the way in adopting innovative solutions to drive subscriptions growth across print and digital, as seen in the recent PPA ABC Consumer Magazines Report in August 2015.
An example of how the UK's leading magazine publishers are embracing the opportunities offered by digital to drive subscriber growth was our announcement on the occasion of the Professional Publishers’ Association’s ‘Customer Direct Conference’ at the Jumeriah Carlton Tower Hotel in London, on 18th November 2015 that each of Bauer Media, Future Plc and Immediate Media will integrate the Buyapowa software into their magazines’ websites.
Thanks to Buyapowa's easy to use sharing tools, each of these publishers will enable and empower existing loyal magazine subscribers to recommend, straight from the magazines’ websites or from newsletters, that friends, family and colleagues try out