Big hand for a pioneering brand: BrewDog Beers

MashTag Beer

We spend a fair bit of our time talking about what's NOT social commerce. Using a reviews plug-in for your ecommerce store? Not social commerce. Linking to your seasonal sale via Twitter? Not social commerce. Posting pictures of your products on Pinterest? Not social commerce (and also really hard to say). So, what makes us such experts in what's not social commerce? Spending all day every day helping brands sell things in social: your actual, proper, bona fide social commerce. That's what.

But there's more to social commerce than just the selling bit. Social commerce also means listening to your customers, giving them what they want, using your audience to help shape _what _you sell and how you sell it. And here's a great example of that kind of community involvement in action - the first ever recipient of our BUYAPOWA BIG HAND AWARD*, BrewDog Beers.

Scotland's BrewDog did something really cool last week. Over the course of five days, they asked their Twitter followers, Facebook fans and blog readers to vote for all the constituent factors that shape a brand new beer: style, booziness, bitterness, special twist and name. They received almost 5,000 votes in total and their


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We're one of the most exciting new companies in the UK: and that's official!

We're one of the most exciting new companies in the UK: and that's official!

We hate to blow our own trumpet. Luckily, the judges of the Real Business Wonga Future 50 blew it for us and included buyapowa in their definitive list of game-changing UK businesses last night. It's a little humbling and a lot exciting.

We're still very young and we're learning new things every day, but we entered this market to prove that social commerce can and must be more than just bolting a store onto your Facebook Page, or collecting pennies via affiliate links. That's why being recognised as doing something pioneering and of value to our partners is incredibly gratifying.

So, a heartfelt thanks to the judges of the Wonga Future 50 and, of course, to everyone we work with. Let's keep changing everything.


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