• Argos customers rewarded for sharing deals via social media
• Available at www.buyapowa.com/argos
Argos, the UK’s largest high street retailer online, and Buyapowa, the leading social-commerce technology company, have launched a trial partnership to enable Argos’ Facebook fans and Twitter followers to shop together and earn unbeatable deals.
Buyapowa’s technology will enable Argos customers to request special offers on their favourite products, then improve those offers by sharing them via social media and shopping together. The more people who buy, the better the prices will be for everyone who participates. These offers, or ‘Co-buys,’ will be presented via a customised platform and will be promoted across Argos’ social media and other communications channels, including its website which saw more than 635 million visits in the last 12 months.
The service is now live at www.buyapowa.com/argos and will feature products from Argos’ general merchandise range of more than 29,000 items. Customers will be encouraged and rewarded for sharing information with other potential customers to help increase customer acquisition but, more importantly, generate long-term loyalty by listening to and rewarding shoppers.
Neil Tinegate, Head of Digital Innovation at Argos, said: “We’ve