Argos teams up with Buyapowa to launch Co-buying on social media

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PRESS RELEASE

• Argos customers rewarded for sharing deals via social media

• Available at www.buyapowa.com/argos

Argos, the UK’s largest high street retailer online, and Buyapowa, the leading social-commerce technology company, have launched a trial partnership to enable Argos’ Facebook fans and Twitter followers to shop together and earn unbeatable deals.

Buyapowa’s technology will enable Argos customers to request special offers on their favourite products, then improve those offers by sharing them via social media and shopping together. The more people who buy, the better the prices will be for everyone who participates. These offers, or ‘Co-buys,’ will be presented via a customised platform and will be promoted across Argos’ social media and other communications channels, including its website which saw more than 635 million visits in the last 12 months.

The service is now live at www.buyapowa.com/argos and will feature products from Argos’ general merchandise range of more than 29,000 items. Customers will be encouraged and rewarded for sharing information with other potential customers to help increase customer acquisition but, more importantly, generate long-term loyalty by listening to and rewarding shoppers.

Neil Tinegate, Head of Digital Innovation at Argos, said: “We’ve


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HMV's £50m social-commerce turnaround plan

HMV’s £50m Social-Commerce Turnaround

It's not often we're treated to a bona fide good news story in retail, but Hilco's rescue buyout of HMV most definitely qualifies. First, Hilco have an excellent track record with these things and, secondly, hopefully some of HMV's amazing team will be retained to help paddle the boat back upstream. I worked at HMV for a short time and, take it from me, some of the people there are the most extraordinary, passionate and gifted folk working in retail today. We wish them the best of luck.

But - and you knew there'd be a "but", right? - if HMV wants to rise from these ashes, some pretty critical things have to change. And we're not convinced that refocusing on music and entertainment is the be-all-and-end-all solution some people are suggesting (remember: HMV was forced to trade in tech and other lifestyle items because entertainment was effectively being sold as a loss-leader by its rivals). Nor is some mad dash to catch up with old technology the answer. It's easy to say that HMV missed the boat with ecommerce and downloads, but that's not strictly true: for every Spotify, HMV had an HMV Jukebox. For every Blinkbox, it had


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