Exclusive: Black Friday plans from some of the world's biggest brands

black<em>friday</em>plans_blog

Last year's Black Friday took everyone by surprise. Not only did retail records get smashed faster than a discounted coffee maker being beach-balled around a store by MANIAC SHOPPERS, those retailers who didn't get their plans in place repented the error of their ways by planning a long and fruitful retirement begging for change in the nearest gutter.

No one's going to make that mistake again this year. But, this time, it's not about what you offer customers (uh... discounts, obviously - that's kinda the point), it's about how you're going to make your Black Friday / Cyber Monday event stand out among a million identical campaigns from your rivals. (Hint: that's hulking great banner saying '50% OFF' probably ain't gonna cut it when the shop down the road is already getting some make up that scream '75% OFF', and the big box store across town is seriously contemplating 'ALL THE MONIES OFF!'.)

"When everyone advertises the same message the same way, we're all going to get seriously jaded seriously quickly."

It's kind of a no-brainer that, when everyone advertises the same message the same way, we're all going to get seriously jaded seriously quickly. So the smart money's on


▸ Continue reading

Beware the Zombie App! The Zombie Escape Strategy

zombles630

A simple guide to breathing life back into an app by getting your users to drive downloads and usage.

Apart from stars like Uber, Angry Birds, Facebook, and Draw Something etc. the plain truth is that most apps are inescapably destined to join the ranks of the ‘living dead’ languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that are found won’t be downloaded and the privileged few that make it to a smartphone are often forgotten and uninstalled after a few months of neglect.

In other words, they will be zombies until you finally apply the mercy blow and remove them from the App Stores.

Let’s start with a few zombie stats:

  • Localytics found 20% of apps were opened only once during the first six months of ownership
  • In 2013, Stardust found between 41-69% of apps in App Stores had less than ten reviews and had never been updated.

That makes pretty dire reading considering an app can take 7-12 months to build and average ‘ball park’ costs are between US$50-100k, including ongoing testing and updating (although Kinvey found that 18% cost as much as US$500k-1m)


▸ Continue reading