When it comes to referrals, one size definitely does not fit all. What works for a supermarket won’t work for a luxury fashion brand. What works for a mobile phone network won’t work for a casual dining chain. And, if there’s one sector which is all about finding the perfect match, it’s premium beauty - where the slightest variation in shade, smell or effect can make a massive difference.
So, it’s no wonder that the refer-a-friend programme from celebrated cosmetics retailer, Space NK, is every bit as customised - and that’s something they’ve only been able to achieve by using the uniquely-configurable Buyapowa platform. Unlike standard referral programmes, where advocates receive a reward each and every time they get a friend shopping, SpaceNK are holding back their extra-generous reward until a participant gets three friends shopping.
Now, that wouldn’t work for, say, an automotive brand but, in the world of premium beauty - where every customer is likely to have numerous friends with similar taste and style - it makes perfect sense. And, it’s something SpaceNK are able to double-down on with another unique Buyapowa feature: the referral leaderboard, where the