Referral... but not as you know it

Think you know what referral’s all about? It's a given that you want your existing online customers to get their friends shopping. That's referral 101.

But the Buyapowa platform is capable of much, much more than just basic referrals. Here are six convention-defying ways in which it's being used by these forward-thinking brands.

Sky: building lists of prospects

Referral is a powerful way of acquiring new, paying customers (in fact, it's more effective than both digital advertising and social marketing). But, when your product's more of a considered purchase, it's also the best way to grow your list of potential customers so you can gradually tip them closer towards converting over time. Leading brands like Sky are using the Buyapowa platform to do exactly that: getting existing customers and prospects to introduce their friends - if enough of them sign up, everyone benefits from a great offer.

Mondrian London hotel: a world first

Every business is different, and every business has its own challenges. The hospitality sector, for example, tends to be bound by legacy technology - especially when it comes to hotel bookings, which are often processed manually. That makes common-or-garden digital referral programmes impossible, even at state-of-the-art,

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