Airbnb: travelling in the wrong direction

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In the next few weeks, we'll be launching a world-class referral programme for Expedia, the world’s biggest travel company. We couldn’t be more excited to be partnering with a brand that’s been revered as an ecommerce pioneer for over 20 years. And we’re looking forward to working with them to bring their millions of happy customers a refer-a-friend scheme that’s more powerful, more engaging and more effective than anything the travel industry’s ever seen.

Of course, when you think referral and travel, one brand currently springs to mind: Airbnb, who became a household name on the back of their referral programme. In fact, Airbnb (along with Dropbox and Uber) just about wrote the referral rulebook - so you’d assume their scheme would be right up there with the very best. But here’s the thing: if you take a look at Airbnb’s referral programme, it’s actually starting to look worryingly out of date.

So that’s exactly what we’ve done. Below, you’ll find our expert take on Airbnb’s refer-a-friend scheme. But, first, a little history…

Airbnb Referral 1.0

Airbnb’s referral programme didn’t always look like


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