Worried about Amazon’s UK imminent grocery launch? Buyapowa’s work with the likes of Ocado and Tesco demonstrates there is an answer…
So, that’s it, then. It was fun while it lasted but, the grocery sector is set to go the way of Blockbuster, Borders and Comet - crushed under the steel jackboot of Amazon. Pack up the peas, put away the pasta; when Bezos lines you up in his sights, there’s only one possible outcome. And it ain’t no picnic.
Except… no. Wait. Just like Pep Guardiola coming to the Premier League or Bruce Willis’s best-forgotten singing career, Amazon are completely unproven in this environment. And, while they definitely will attract a bunch of shoppers keen to try something new, instant success is far from a sure thing.
That said, Britain’s supermarkets can’t just sit back and hope for the best. They need to use the one thing Amazon don’t have to shore up their advantage, and that’s their existing grocery customers. They’ve got tens of millions, Amazon have precisely zero. But it won’t be enough simply to enter into a price war, hoping to gouge extra pennies