Never, ever underestimate your customers


We all worry. Will our customers get it? Will they know what to do? Will they know where to click? Have we made things as easy-peasy-lemon-squeezy as humanly possibly?

Well, get this.

The utterly wonderful One Laptop Per Child project recently dropped off a consignment of over 20 Android-powered Motorola tablets in an Ethiopian village where the locals had no reading and writing skills. “You won’t even see printed labels or words on bottles,” said OLPC’s chairman, Nicholas Negroponte, “these people have never even seen words.” The boxes were taped shut and contained no instructions and, not unreasonably, Negroponte thought the local kids would just play with the boxes and leave the tablets in the dirt.

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