The Power of Referral Marketing in Gaming

If you didn't see our article in eGamingreview's Digital Marketing, where our CEO Gideon Lask explains why referral marketing is a perfect fit for egaming companies seeking alternative acquisition channels, here it is:

The Power of Referral Marketing

Some industries are all about brand aura. Try buying a shoe-fetishist a pair of Caterpillar workboots for their birthday and persuading her that, hey - they both go on your feet, so they’re just as good as Monolos. Gaming isn’t one of those industries.

Some industries are all about habit and loyalty. Try getting a Mac user to switch over to a Windows PC, or - let’s be honest - anyone to start searching with Bing. Gaming isn’t one of those industries either. Gaming - especially eGaming - is all about acquisition. When you face a continually high churn of customers, and when it’s notoriously difficult to differentiate your offering from that of dozens of close competitors, acquisition is everything.

So, what’s in the standard playbook when it comes to acquisition? Display, SEO, SEM, affiliate, maybe even a bit of social where the rules and regulations permit - basically, anything you can turn on that helps


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We all agree, right? Affiliate marketing is starting to suck.

We all agree, right? Affiliate marketing is starting to suck.

It's amazing how candid people can be when they don't realise (or don't care) thatyou're listening. Here's a direct quote from a chap called Chris Rempel who works as an affiliate marketer. We're not saying it's representative, but... well, just take a look:

"Remember that most people still honestly believe – and follow – the bullshit myth about 'great content' and 'great user experience'. Exploit this for all it’s worth by outranking them with swaths of cheap, shitty links – and passable content."

Charming, innit? If you'd like to read more of this stuff, feel free to click the quote and explore his website. He's a bit of a hero to black hat affiliates, and he's made a lot of money out of doing this stuff - so, hey, he must be doing something right.

But not for you. And wasn't that supposed to be the point of affiliate marketing?

Let's back-track a little. Back in the mid-'90s, some very bright sparks (among them Amazon - lest we forget how the big A rose to such prominence) realised that the entire internet could serve as retail outposts for their online stores. Why spend a fortune advertising then converting on your site when,


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