At Buyapowa, we see many digital marketers trying to decide between using word of mouth marketing programs like affiliate, influencer and referral to help increase sales. All of these are genuine forms of word-of-mouth marketing, but differ from each other in a number of ways. For retailers just starting out, the terms can be easy to mix up. Even experienced marketers can struggle to understand the best time to implement such a program, and the relative benefits of each. Which program is best for new businesses? Which is most cost-effective? Which will generate the greatest results? What considerations should I make before I choose one? Again: it depends on you, your business model and your product or service. These word-of-mouth programs can all be highly effective and profitable when deployed at the right time and in the right way for your business. They each require different levels of effort, cost, and can bring you varying degrees of results.
— paying affiliates to send paying customers to those sites. — .