Affiliate vs Influencer vs Referral Programs

The pros and cons of affiliate, influencer and referral marketing

At Buyapowa, we see many digital marketers wondering what is the difference between affiliate, influencer and referral programs and which is best to help boost sales via word-of-mouth. All of these are genuine forms of word-of-mouth marketing but differ from each other in a number of ways. For retailers just starting out, the terms can be easy to mix up. Even experienced marketers can struggle to understand the best time to implement such a program and the relative benefits of each. Which program is best for new businesses?

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