Faheera Ali, writing for Internet Retailer, shares research from Forrester suggesting that “Consumers spent $517.36 billion online with U.S. merchants in 2018, up 15.0% from $449.88 billion spent the year prior.”
Let that sink in for a moment: $517 billion spent online in the U.S. alone.
We’re living in pretty cool times. We’ve invented duster socks for cats. Science has blessed us with bacon-scented cologne. Even advertising’s started to move with the times – Twitter’s new TV tie-in represents some serious joined up thinking. I’m a big fan of the clever remarketing Facebook’s now offering via its FBX platform (there’s some golden potential for Social Commerce in them there hills).
