Flash in the pan: why the private sales fad crashed and burned

Flash in the pan: why the private sales fad crashed and burned

Oh, ye of little truth. The co-founder of the private sales site vente-privee, Ilan Benhaim, recently told a crowded conference hall that his site added 10k users per day last year yet, rather surprisingly, doesn’t pay for traffic. Apparently, it’s all word of mouth in the private sales world. It’s all buzz and peer-to-peer and social. Except, clearly, it isn’t.

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Exclusive infographic: get your social audience shopping

Exclusive infographic: get your social audience shopping

Lots of people ask us to lay out the future of e-commerce in one sentence. They want us to explain how they can exchange their social currency for real ROI, but they don’t want us to take any longer than 15 seconds. They’re desperate to learn about how everything is changing and how they can stay one step ahead, but they’re really bursting for the loo.

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How to offer discounts without trashing your brand

How to use discounts without trashing your brand

“The only statistics you can trust are those you falsified yourself,” said William Churchill and, given that he reputedly drank 42,000 bottles of Pol Roget champagne in his lifetime, you’d hope there’s some truth in that. Here’s a little nugget of purest nonsense we stumbled upon recently, based on research carried out by The Logic Group and Ipsos MORI.

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Five ways gamification can ignite your retail sales

Five ways gamification can transform retail

I have no idea how fruit machines work. Sure, I get the ‘line up three bunches of cherries to win’ classic, but the all-singing-all-blinking monstrosity that mocked me in the pub yesterday? Absolutely clueless. And yet, somehow, its combination of twinkly lights, bashy buttons and blippy noises had me chucking coins into it like owning money was going out of fashion.

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