Influencer plus referral equals an instant classic

First things first: can we all agree that ‘Ferris Bueller’s Day Off’ is pretty much the greatest achievement of the 1980s? That’s right: greater than mixtapes, greater than Speak & Spell, maybe even greater than Ms. Pac-Man. But, in spite of its gargantuan greatness, ‘FBDO’ is fundamentally flawed. Why? Because it seems to suggest that ‘borrowing’ someone’s car inevitably leads to it being driven backwards, through a plate glass window, into a tree.

Read more

Exclusive infographic: get your social audience shopping

Exclusive infographic: get your social audience shopping

Lots of people ask us to lay out the future of e-commerce in one sentence. They want us to explain how they can exchange their social currency for real ROI, but they don’t want us to take any longer than 15 seconds. They’re desperate to learn about how everything is changing and how they can stay one step ahead, but they’re really bursting for the loo.

Read more