6 Referral Program Examples (& the Strategies You Can Steal)

Finding the right method to acquire new, valuable customers for your business is hard work.

For this coming year the industry sees marketing leaders turning to personalizing customer journeys, and adopting machine learningto reach new consumers.  However the proven tactic that continues to bring in loyal customers for web-behemoths like Dropbox, Slack, and AirBNB is referral marketing.
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Does an Automated Referral Program Make Sense for Your Brand?

automated referral program

When I first joined Buyapowa, I admit I was little confused about how automated referral programs worked. I didn’t quite understand what it meant to automate a process that humans do naturally. I’d seen referral programs run in the past, and it seemed pretty simple. Reach out to your customers, tell them you’ll reward them when they refer their friends, and wait for those friends to show up and make a purchase. It seemed like a pretty organic process, based on the natural relationship between people.

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Analysis: How Amazon’s App Store Can Use Co-Buying To Overtake Google & Apple

Analysis: Amazon’s App Store Is On The Cusp Of Overtaking Google & Apple

If phones were cars, the screen would be the dashboard, the CPU would be the engine, the battery would be the gas tank. And the apps? The apps would be the wheels. Without apps, you’re going nowhere. With them, the world’s your oyster.

That’s why the global app market is already worth $27 billion – a massive figure that’s set to grow by 30% within the year. That’s why the world’s most popular app, Facebook Messenger, has over 700 million users. And that’s why each and every one of us has about 22 apps on our phones (in fact, if you’re an Apple muncher, that’s likely to be more like 37).

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