Carrefour: winner is served

Carrefour is on a mission. Within the next three years, the world’s second largest retail group wants to change the way it does business: rationalising its campuses, exploring new partnerships and reducing costs. It wants to change the way we eat: au revoir to planet-killing crap; bonjour to healthy, sustainable nourishment. And it wants to change the way we shop – a process that’s already underway in the group’s homeland, France, with the integration of all its services under one digital roof: Carrefour.fr.

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6 Referral Program Examples (& the Strategies You Can Steal)

Finding the right method to acquire new, valuable customers for your business is hard work.

For this coming year the industry sees marketing leaders turning to personalizing customer journeys, and adopting machine learningto reach new consumers.  However the proven tactic that continues to bring in loyal customers for web-behemoths like Dropbox, Slack, and AirBNB is referral marketing.
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