What do you get when you decide to work with Buyapowa? Well, you get unprecedented numbers of valuable new customers, acquired via the world’s leading refer-a-friend platform. You get unlimited support and guidance from our team of advocacy experts, plus a fully-managed service which makes launching and refining your programme a breeze. But, most importantly, you get to come to the annual Buyapowa Client Summit – just like these wonderful people did this week:
As always, it was a blast – and it turned out to be every bit as enlightening as it was fun, thanks to absolutely fascinating guest presentations from Bulb’s Jenny Zhao and SMARTY’s Ian Buckley, plus a panel chaired by ecommerce legend Matthew Tod and featuring Vodafone’s Daniel Thomas. From our side, we were delighted to announce several brand new features coming soon to the Buyapowa platform, and to explain how our clients can use some whip-smart psychological hacks to supercharge their referral programmes.
You’ve heard of the boiling frog theory, right? Put a frog in boiling water and it’ll jump right out. But put it in tepid water, then slowly bring that water to the boil, and Mr Frog will happily sit there until he’s cooked to death.
You learn a thing or 39 working at Buyapowa, the world’s leading referral marketing platform. And, day in day out, we share what we know with our hundreds of clients across all kinds of industries – from fashion and beauty to telecoms and financial services, and everything in-between.
One of the topics we’re asked about most often is how to choose the perfect referral rewards and friend incentives. What are the different options available? Which ones work best in which circumstances? What value should they have? And what are the roles of rewards and incentives in the first place?
Well, here’s everything we know. And, now, you do too!
Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.
It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading fashion retailer River Island, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video!
It’s a big month for us, as L’Oréal – the world’s largest cosmetics company – launches a new customer acquisition programme using the Buyapowa platform. We’ll be helping some of their best-loved brands to bring peer-to-peer selling – a cosmetics industry tactic ever since Victorian times – beautifully up to date.
When a beauty retailer as stylish and sophisticated as feelunique.com rethinks customer acquisition, I guess you would be interested to know more?
If you haven’t already seen feeluniques’s new Recommend-a-Friend Scheme, the short walk-through below will show you how it works.