Why Smart Companies Launch their Referral Marketing Scheme in January

So about now you probably are back in the office, refreshed from a well earned break after a hectic period. As well as reviewing your performance in Q4 2015 perhaps, with new budgets now in place, you will also now be looking for fresh new ideas that will make a real difference for you in 2016?

Now is a great time to think about getting a referral scheme in place or, if you already have one, looking at how you can improve the performance of your scheme in line with the 'best in class' examples on the market.

There are actually four very specific reasons why we launch more clients in January than any other time, and I’d like to share them with you here to see if they resonate:

  1. Customers are more likely to tell their friends about you soon after they themselves have made a purchase. And, given that you’ve probably just made more sales in a month than you do in most quarters, that means there’s a lot of happy customers out there, ready and willing to spread the word about you to their friends.

  2. Customers don’t come cheap at this time of


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