Let’s Kill The ‘Media’ Bit From ‘Social Media’

Social's not FOR selling... is it?

We hear it all the time: “social media’s not for selling”.

To use the sailor’s language we grew up with: bulls**t. That’s like saying phones aren’t for computing.

Things change. But, sometimes, it’s only once they change that we can see how daft our old attitudes were. Phones can be amazing computers if you do it right. And social makes for an extraordinary commercial channel if you sell socially. And yet, we often encounter resistance from social media professionals when we talk about social’s transformational potential and how it’s destined to break free from its current limitations.

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