When it comes to referrals, one size definitely does not fit all. What works for a supermarket won’t work for a luxury fashion brand. What works for a mobile phone network won’t work for a casual dining chain. And, if there’s one sector which is all about finding the perfect match, it’s premium beauty – where the slightest variation in shade, smell or effect can make a massive difference.
So, it’s no wonder that the refer-a-friend programme from celebrated cosmetics retailer, Space NK, is every bit as customised – and that’s something they’ve only been able to achieve by using the uniquely-configurable Buyapowa platform. Unlike standard referral programmes, where advocates receive a reward each and every time they get a friend shopping, SpaceNK are holding back their extra-generous reward until a participant gets three friends shopping.
Now, that wouldn’t work for, say, an automotive brand but, in the world of premium beauty – where every customer is likely to have numerous friends with similar taste and style – it makes perfect sense. And, it’s something SpaceNK are able to double-down on with another unique Buyapowa feature: the referral leaderboard, where the customer who refers the most friends gets to take away a £150 gift card.
Needless to say, it’s a beautifully presented programme, fitting SpaceNK’s high-end aesthetic, and it’s already achieving remarkable results. Why not take a look.
We would love to show you how we can create a customised referral scheme that is just right for you. If you would like to know more, just get in touch.