--- title: "Buyapowa acquires RewardStream" id: "8967" type: "post" slug: "rewardstream-joins-the-buyapowa-group" published_at: "2018-06-20T15:24:00+00:00" modified_at: "2024-08-23T09:27:54+00:00" url: "https://www.buyapowa.com/blog/rewardstream-joins-the-buyapowa-group/" markdown_url: "https://www.buyapowa.com/blog/rewardstream-joins-the-buyapowa-group.md" excerpt: "Business combination creates the first truly global leader in referral marketing Buyapowa Ltd is pleased to announce that it has acquired RewardStream, a leading provider of referral marketing solutions for telecommunications, financial services and e-commerce. Together the two companies have..." taxonomy_category: - "Latest News" taxonomy_post_tag: - "Rewardstream" taxonomy_translation_priority: - "Optional" --- [Back to Articles](https://www.buyapowa.com/blog/) - [Latest News](https://www.buyapowa.com/blog/category/latest-news/) # Buyapowa acquires RewardStream Last Modified: 23/08/2024 **2 min read** [https://www.buyapowa.com/blog/author/peter-cunningham/](https://www.buyapowa.com/blog/author/peter-cunningham/) **Author:** [Peter Cunningham](https://www.buyapowa.com/blog/author/peter-cunningham/) - Marketing Director of Buyapowa **Business combination creates the first truly global leader in referral marketing** Buyapowa Ltd is pleased to announce that it has acquired RewardStream, a leading provider of referral marketing solutions for telecommunications, financial services and e-commerce. Together the two companies have created the first truly global enterprise referral marketing platform with programs in over 27 countries. Formed in London in 2011, Buyapowa provides refer-a-friend solutions for brands and retailers including Expedia, Gap, L’Occitane, Vodafone, Desigual, and Zalando, Europe’s largest online fashion retailer. By bringing on board the experience and passion of RewardStream’s North American team, the organization is now perfectly positioned to make referral marketing – already the most effective form of new customer acquisition – a must-have tool for enterprise-scale brands and retailers across the globe. As the de facto provider of referral technology to the UK telecom industry, Buyapowa recognised a natural synergy with RewardStream, who is the leader in the North America telecom industry. In addition to Vodafone, Buyapowa proudly works with many of the other major European mobile networks, including: EE, BT, Three and Telefónica’s O2. In North America, RewardStream powers the referral marketing platform for major national brands including Sprint, Boost Mobile, Virgin Mobile, TELUS, and Rogers. As a combined company, Buyapowa and RewardStream are now the world leader in telecom referrals, having brought more than 1.4 million new customers and more than $1 billion in enterprise value to our mobile telecom partners around the globe. By combining two industry-leading technologies, Buyapowa now offers the most powerful platform in the referral marketing industry, boasting unique features such as Omnichannel Referral Tracking, Lightning-fast Integration and Multiple Referral Generation. This platform, together with the expertise, science and passion of both teams, is set to roll out globally over the coming months. “Buyapowa and RewardStream have both achieved incredible success within our respective territories over the past few years,” stated Gideon Lask, founder and Chief Executive Officer of Buyapowa. “The time is now right for us to come together to offer the greatest platform, and the greatest service, anywhere in the world. Our new, bigger team couldn’t be more excited to take enterprise-scale referral marketing to the next level.” “Joining the Buyapowa Group gives us a tremendous opportunity to expand beyond being the leading referral solution for wireless carriers and financial services in North America,” said Rob Goehring, CEO of RewardStream. “We’re now perfectly positioned to move into enterprise ecommerce, where Buyapowa has established itself with major international consumer brands such as Expedia, Zalando and Gap. Together, we’re unstoppable – and we’ve got some incredibly exciting plans for the next 12 to 18 months.” **ABOUT BUYAPOWA** Buyapowa is the world’s leading referral marketing platform, powering invite-a-friend programmes for hundreds of brands including Expedia, Gap, L’Occitane, Vodafone, Desigual and Zalando. A unique feature-set, including a multi-referral engine, flexible rewards and an intelligent sharing suite, enables brands to launch fully-branded, internationalized referral programmes in minutes, reducing the cost per customer acquisition by up to 80%. **MEDIA ENQUIRIES** Please contact the Buyapowa PR team at [hello@buyapowa.com](mailto:hello@buyapowa.com) or Europe: +44 (0)20 3008 443 North America: +1 (877) 692-0040 ## Free eBook Referral Codebreakers Fill in the form & Unlock the science behind the world’s most successful & influential referral marketing programs ##### Categories ## Related Articles ### [Referral Is Already Influencing Insurance Decisions. Most Insurers Simply Aren’t Capturing It.](https://www.buyapowa.com/blog/uk-insurance-referral-research/) - [Insurance](https://www.buyapowa.com/blog/category/insurance/) , [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/uk-insurance-referral-research/) 28/07/2026 • **6 min read** ### [To everyone who’s ever been told, “You can’t email the customer base…”](https://www.buyapowa.com/blog/email-customer-base/) - [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/email-customer-base/) 30/06/2026 • **4 min read** ### [Credit Unions Have Always Grown Through Trust. The Opportunity Now Is Making That Trust Scalable.](https://www.buyapowa.com/blog/credit-unions-consumer-referral-research/) - [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/credit-unions-consumer-referral-research/) 26/06/2026 • **6 min read** ### [Referral Is Already Happening In Energy. Most Suppliers Just Aren’t Capturing It.](https://www.buyapowa.com/blog/referral-uk-energy/) - [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/referral-uk-energy/) 26/06/2026 • **5 min read** ### [The Complete Online Gaming Blueprint](https://www.buyapowa.com/blog/online-gaming-blueprint/) - [Gaming](https://www.buyapowa.com/blog/category/gaming/) , [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/online-gaming-blueprint/) 26/06/2026 • **9 min read** ### [The Complete Banking Blueprint](https://www.buyapowa.com/blog/the-complete-banking-blueprint/) - [Banking & Finance](https://www.buyapowa.com/blog/category/banking-finance/) , [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/the-complete-banking-blueprint/) 25/06/2026 • **10 min read** ### [30 Tips to Generate More Customer Referrals](https://www.buyapowa.com/blog/tips-encourage-customer-referrals/) - [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/tips-encourage-customer-referrals/) 25/06/2026 • **40 min read** ### [An Open Letter to Anyone Who Thinks Referral Marketing Hasn’t Changed](https://www.buyapowa.com/blog/an-open-letter-to-anyone-who-thinks-referral-marketing-hasnt-changed/) - [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/an-open-letter-to-anyone-who-thinks-referral-marketing-hasnt-changed/) 24/06/2026 • **4 min read** ### [Referral, Loyalty & Switching Dynamics in Canadian ISPs](https://www.buyapowa.com/blog/referral-loyalty-canada-isps/) - [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/referral-loyalty-canada-isps/) 14/06/2026 • **13 min read** ### [Referral & Switching Dynamics in US ISPs](https://www.buyapowa.com/blog/referral-switching-dynamics-in-us-isps/) - [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/referral-switching-dynamics-in-us-isps/) 14/06/2026 • **16 min read** ### [How Do You Attribute Referrals as Part of the Marketing Mix?](https://www.buyapowa.com/blog/referrals-attribution/) - [Uncategorised](https://www.buyapowa.com/blog/category/uncategorised/) [Read More](https://www.buyapowa.com/blog/referrals-attribution/) 14/06/2026 • **9 min read** ### [What Drives Better Performance: An Evergreen Referral Program or Promotional Referral Campaigns?](https://www.buyapowa.com/blog/evergreen-referral-program-vs-promotional-campaigns/) - [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/evergreen-referral-program-vs-promotional-campaigns/) 14/06/2026 • **6 min read** ### [The Complete Installer & Engineer Blueprint](https://www.buyapowa.com/blog/installer-engineer-blueprint/) - [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/installer-engineer-blueprint/) 14/06/2026 • **7 min read** ### [The Complete Community & Local Partner Blueprint](https://www.buyapowa.com/blog/community-local-partner-blueprint/) - [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/community-local-partner-blueprint/) 14/06/2026 • **7 min read** ### [Referral, Loyalty & Switching Risk in the French Energy Market](https://www.buyapowa.com/blog/referral-french-energy/) - [Energy](https://www.buyapowa.com/blog/category/energy/) , [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/referral-french-energy/) 14/06/2026 • **13 min read** ### [Referral, Loyalty & Switching Risk in French Home Insurance](https://www.buyapowa.com/blog/referral-french-home-insurance/) - [Insurance](https://www.buyapowa.com/blog/category/insurance/) , [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/referral-french-home-insurance/) 14/06/2026 • **10 min read** ## Free eBook Referral Codebreakers Fill in the form & Unlock the science behind the world’s most successful & influential referral marketing programs.