--- title: "Press Release: Playtech Partner with Buyapowa" id: "35114" type: "post" slug: "playtech-buyapowa-press-release" published_at: "2024-01-10T13:56:31+00:00" modified_at: "2024-08-14T09:26:47+00:00" url: "https://www.buyapowa.com/blog/playtech-buyapowa-press-release/" markdown_url: "https://www.buyapowa.com/blog/playtech-buyapowa-press-release.md" excerpt: "Playtech Partner with Buyapowa Playtech and Buyapowa join forces to enhance customer acquisition in online gaming through advanced referral marketing London, January, 10th 2024 – In an era of escalating customer acquisition costs, Buyapowa, the global leader in referral marketing..." taxonomy_category: - "Gaming" - "Latest News" - "Use cases" taxonomy_post_tag: - "gaming" - "Playtech" - "Referral Program" --- [Back to Articles](https://www.buyapowa.com/blog/) - [Gaming](https://www.buyapowa.com/blog/category/gaming/) , [Latest News](https://www.buyapowa.com/blog/category/latest-news/) , [Use cases](https://www.buyapowa.com/blog/category/use-cases/) # Press Release: Playtech Partner with Buyapowa Last Modified: 14/08/2024 **3 min read** [https://www.buyapowa.com/blog/author/alex-pandya/](https://www.buyapowa.com/blog/author/alex-pandya/) **Author:** [Alex Pandya](https://www.buyapowa.com/blog/author/alex-pandya/) - Marketing Manager # **Playtech Partner with Buyapowa** ### *Playtech and Buyapowa join forces to enhance customer acquisition in online gaming through advanced referral marketing* *London, January, 10**th**2024* – In an era of escalating customer acquisition costs, Buyapowa, the global leader in referral marketing technology, partners with Playtech, the foremost supplier of online gaming software, to harness the power of existing customers in driving new user acquisition. This alliance introduces Buyapowa’s state-of-the-art referral platform to Playtech’s network, offering a dynamic and cost-effective customer acquisition strategy for the online gaming industry. > “Recognizing the high costs and limited efficacy of traditional customer acquisition channels, our collaboration with Playtech signifies a shift towards leveraging customer networks,” says Gideon Lask, Founder and CEO of Buyapowa. “Our data shows that referral marketing not only reduces acquisition costs but also enhances customer loyalty and lifetime value. With Playtech’s extensive reach and technological prowess, we are poised to redefine how online gaming brands acquire new customers.” Buyapowa’s platform is designed to optimize the referral process, offering seamless integration with existing systems and providing an array of incentives to encourage customer participation. This partnership leverages Playtech’s extensive network to expand the reach of Buyapowa’s innovative solutions, ultimately delivering a more engaging and rewarding experience for users. > “Joining forces with Buyapowa allows us to offer our licensees a tool to drive growth and customer engagement,” states Mark Jones, SAAS Commercial Partnerships of Playtech. “In a market where consumer behaviours are rapidly evolving, this partnership will allow our licensees to implement a referral marketing strategy that is both effective and user-friendly.” Buyapowa, with a history of driving over US$2 billion in lifetime value for clients across regulated industries, brings a wealth of experience and proven results to this partnership. The integration of Buyapowa’s platform with Playtech’s digital solutions expects to deliver a significant impact on customer acquisition strategies for online gaming brands. **About Buyapowa:** Buyapowa is a world leader in enterprise reward marketing platforms, offering innovative referral solutions that significantly reduce customer acquisition costs. Their technology seamlessly integrates with major online platforms, empowering brands to engage customers in rewarding and meaningful ways. **About Playtech:** Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,300 employees across 19 countries. Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online. Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy. For more information, visit [https://www.buyapowa.com/about-us/](https://www.buyapowa.com/about-us/) . 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