People just get Co-buying. Earlier this afternoon, we powered the debut Price Drop Co-buy for a niche interest magazine and its tremendous online community, selling a product that the vast majority of people wouldn't understand, let alone want to talk about or buy.
It sold out in a blazingly-short amount of time, generated hundreds of thousands of positive impressions on Twitter, made the walls and news feeds of a huge number of Facebook users. People posted about it on forums, they shared the Co-buy with their friends via email, they made sure the price dropped and dropped and dropped. And, all the while, they generated massive word of mouth promotion and advocacy for the brand behind the product.
Remember, this was the first time any of these magazine readers had encountered the concept of Co-buying.
They weren't afraid of buying in this way.
They weren't reluctant to champion the product in this way.
They understood everything - the price-drop mechanic, the free product for whoever brings the most other Co-buyers in, the rewards available for sharing.
They just got it.
If you run a community, your members would just get it, too.
If your brand dreams of this kind of positive noise, we've got partner communities ready to make that happen for you.
You can contact us here. We can't wait to talk.